Writer & photographer with a penchant for chips. I'm endlessly inspired by my child-of-immigrants upbringing, culture, travels, food, and natural elements.
Hi friends, I’ve been wanting to write about failures for a long while now. So today, I’m excited to introduce the first Q&A post with an industry colleague, discussing two failures he’s dealt with in his career. Reminder that we’re coming up to the
This Saturday marks 3 years of this Coffee Marketing newsletter. That’s 3 years of consistently sending this out every two weeks! 🎉 If you ever enjoy an issue, I appreciate the thumbs up at the end, a forward to someone you think would also like it, and/or any quick
July has been a busy month for me. There have been no travels but there have certainly been new clients and projects being worked on. I used to think that having different services would hinder my work but I think they, in fact, strengthen it. I really do enjoy constantly
Hi friends, I drove down to LA two weekends ago. I caught the sunset in Big Sur and then [*big mistake*] drove the rest of it at night. There’s nothing quite like literally driving on the sides of winding cliffs in the dark, especially when part of the lane
Hello summer! It’s been a little warmer than usual in SF (it’s usually very foggy and cool in June & July) so I’m welcoming all the sun I can get. This weekend, I’m taking an impromptu road trip down & back to LA. I’ve never
I’m on a brief vacation – needed a break after World of Coffee – so this is a pre-scheduled newsletter. I wrote down some of my initial thoughts on the show as it relates to marketing. But, as expected, the show wore me out so I’m giving myself a few
This past Sunday, I celebrated 7 years of freelancing. It’s a milestone and the freelance-versary is one I’ve always paused to recognize. Thank you to all of you who’ve supported my journey in some way – referrals, clients, newsletter readers – this couldn’t have been accomplished without you.
I’m switching it up a little in this issue and sharing something that I hope is useful to others. I’ve been using my professional development tracker for a month now, perfecting the tabs and entries. I’m excited to share it with you below. It’s also Mental
Happy May! This month, I celebrate both my birthday and my 7th freelance-versary. 🎉 Some other things I’ve been working on: * I’ve been taking Spanish lessons since October on Duolingo and am on a 64-day streak! * I successfully made a Spanish potato tortilla and ate the whole thing over
Hi everyone, I’m writing this on my day off and hopefully it’s the only work I do today. Expo was both a lot of fun and a lot of work. My brain isn’t up to speed yet. [#expobrain] Game night was a blast, the frozen coffee pods
I thought about not writing this issue because I’m so worn out but I’m sure someone would’ve questioned me. Honestly, I’m keeping this newsletter going via my promise to you that it’d be every 2 weeks on [my time zone] Wednesday. This accountability is really
I’m back from Kansas City USCC with a full heart of love for my coffee friends, old and new. I’m still a little tired but it’s full steam ahead for Expo in 3 weeks (!!!). Today’s topic in this section is about marketing for a conference (*cough
