Hello from Austin! I assembled this issue and scheduled it ahead of time because it’s been kind of a ridiculous September. I’m probably attending a lecture at Austin BGA Access as this sends. Speaking of Access, my big news that I alluded to in the last issue is that I’m the keynote speaker! I stepped in to replace someone who had to cancel. The topic is “Social Media: Marketing for Yourself and Your Coffee Company.” Two of the things I talk about (building a community & Patagonia) have some links in this issue.
No article from my own blog in this issue due to time constraints, but do enjoy the one I wrote for Sprout that gives an overview on Facebook advertising costs.
[BYLINE] There are many different factors that affect Facebook advertising cost. This guide will help you identify your average cost and optimize your ad targeting.
Instagram is expanding Shoppable tags on Stories to be a global feature and adding a Shopping topic in your personalized topic channels. There’s also a new emoji shortcut bar for your most-used emoji.
Facebook introduced more ways to understand customer engagement with your business.
To create a more well-rounded marketing strategy, take a look at the benefits of offline marketing communities and consider how they can sync up with your online methods.
Discover tips for producing live video, and learn tactics for building your audience and repurposing Instagram Live videos.
Learn how to take good Instagram photos using only your phone, and some Instagram picture ideas to inspire your feed and gain new followers.
Anchoring its brand firmly in environmental activism, Patagonia is committed to take an unconventional, mission-driven approach to retail success, explains European marketing director Alex Weller.
“They found evidence that when we think about our own vulnerability we do so very concretely (i.e. with a low construal level) whereas when we think about others’ vulnerability we do so more abstractly (i.e. with a high construal level)”
The inventors of the Myers-Briggs Type Indicator saw it as a path to self-discovery—and a tool of workplace management.