This is a milestone issue! I’ve not only reached 50 issues on this newsletter and not missed a single send… but I ALSO celebrated six years of freelancing this past Saturday. I guess I’ll be eating ice cream today to celebrate! Thanks to everyone who has been part of my journey. For those who aren’t aware, I’m a big believer in celebrating wins, big or small. When you’re a business owner, you get divided into lots of different hats and stopping to celebrate is not always an option. Now, I mark down my freelance-versary and acknowledge the additional year with a day off. Treat yourself.
I hope you enjoy this issue!
This is Part 2 of my outsourcing series. To read Part 1, visit the article here.
As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.
Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.
- Content creation
- Strategy creation & direction
- Execution & daily management
- Marketing campaigns
For each of the above points, I go in-depth on what it could look like and how to identify if you need it covered by someone else.
Something to keep in mind when you’re considering what to outsource is that you will still need to be involved at some point. There isn’t some magical handoff that happens where social media is whisked out of your brain. You’ll need to be kept in touch to provide content, create a schedule, or even to give feedback. Client engagement is an important aspect of any marketing professional’s success. It’s a red flag if you aren’t talking to them.
In the next part, I’ll address how to find your ideal person. What should you be looking out for?
This was a pretty long article, so I decided to do a recap instead of pasting it all in here!
Instagram introduced a “mute” option so you can stop seeing certain accounts’ posts without unfollowing them.
Twitter is experimenting with how conversations happen by identifying/excluding troll behavior.
Find out how Facebook organic reach has declined over time and how you can change your strategy to conquer the algorithm and drive engagement.
Some helpful tips on food styling and photography.
Need some design inspiration or straight-up templates for Instagram Stories? Take a look at these packs.
Don’t use empathy, listening, or self-awareness to manipulate others. “A need to be right masquerading as active listening.” How many people do this? (I’m pretty sure I did that this week.)
“Brands in today’s marketplace are required to be relevant, useful, and entertaining. […] Now that change has become the new normal, brands have to evolve from the power of symbolism and the power of narration to the power of reciprocity.”
[VIDEO] “The roundtable, held at Amalgam Comics and Coffeehouse in Philadelphia and followed by trips to other black-owned shops, was organized in part by Oakland-based roasting and retail company Red Bay Coffee, whose staff is composed entirely of people of color, women and formerly incarcerated people.”