Happy 2019! I’m back from break feeling a bit more refreshed. This issue’s theme is all about setting your marketing up for success in 2019. I’ve also included my personal goals for the year (my word is focus). Later this month, I’ll be in Madrid &
Welcome to the last issue of 2018. I scheduled this out on Friday because I’m taking these next two weeks off from work projects. This comes as a necessary response to an impending feeling of burnout (which is why I have an article on burnout linked below). I’ll
Brands with a global presence can still connect to local audiences on social media.
As we close in on the last month of the year, this is a gentle reminder to be kind to your social media managers (or yourself, if you’re an SMM). Messages are expected to increase by 32% due to the holidays. And as those of us in retail know
Hi there! It’s been a stacked two weeks for me. * I leveled up my plant hobby by attending an in-person swap. It was <10 people but we were nerdy and it was lovely. * Midterm elections happened in the US, which basically took out my whole last week. * Attended
It’s Halloween today and while I don’t really celebrate it, it sure has been scary & concerning to read about the political climate of the US, Brazil’s election results, and the Central American migrants who left their coffee farms behind. If you’re in the US &
Hello! Welcome to issue #60, which is a rather large milestone. I most recently published three pieces on intellectual property (see Thoughts section) and how it relates to coffee. They were very time consuming in both the amount of interviews & research I had to do. I also recently updated
September was an interesting month. My keynote talk at Access went well and I’ve been thinking of how to repurpose some of the content into a digital course. I ate a ton of food in Texas & refilled my coffee family bonding time needs. This is a reminder that
Hello from Austin! I assembled this issue and scheduled it ahead of time because it’s been kind of a ridiculous September. I’m probably attending a lecture at Austin BGA Access as this sends. Speaking of Access, my big news that I alluded to in the last issue is
September is a busy month! I’m headed to Houston next weekend to meet up with coffee friends and potentially learn how to make donuts. Then, it’s onto Austin for BGA Access (keep an ear out for an exciting announcement!). The first piece in my Thoughts section is geared
It’s been a wild two weeks of news (even just the last 36 hours, wow). I saw Crazy Rich Asians on opening day. I wasn’t truly prepared for the emotional shock of being in a majority Asian-American audience and watching a majority Asian cast on the big screen.
If you opened up my last issue, I’d like to clarify something. Neither of the images I used in the Thoughts section were of my work. The captions indicating that they were screenshots did not render, which may have led to some confusion. My writing was solely about how
