Coffee Marketing

By Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

Previous issues

Instagram trends + a personal essay

#124 Mar 31, 2021

I taste tested coffee + Coke

#123 Mar 17, 2021

Some thoughts on trends

#122 Mar 3, 2021

#121

Feb 17, 2021

Voice of customer + How 4 Bay Area companies have launched in the last year – This issue has two recently published articles that I wrote. If you have any topics or burning questi
#120

Feb 3, 2021

Hiring a photographer + fresh social media stats – For a brief moment, I panicked about how January had flown by and I felt like I got nothing done. But
#119

Jan 20, 2021

Attribution modeling + redesigning my home pourover bar – Happy Inauguration Day from the US!Two different posts in the Thoughts section today: a light one on
#118

Jan 6, 2021

On new years goals – This newsletter issue is not important right now. Feel free to read this at a later date. If you have
#117

Dec 23, 2020

Meditation & chasing the creative flow – Welcome to my last newsletter of the year! In this last month, I'm experimenting with personal essays
#116

Dec 9, 2020

Please just let me be mediocre (personal essay) + marketing links – I'm switching it up for the last two issues of the year with personal essays in the Thoughts section.
#115

Nov 25, 2020

Why I don’t recommend generic freelance websites for hiring creatives – After this issue, I've only got two issues left for the year, which is both relieving and bizarre to
#114

Nov 11, 2020

On relief. – This week's Thoughts section includes some musings on the feeling of relief and a piece I wrote and p
#113

Oct 28, 2020

5 Questions to ask when considering a new network – I am writing this in a very sleep deprived state. Zoey has been having digestive issues since Sunday
#112

Oct 14, 2020

How do you define success? + a guide to content ideation – I themed the digital strategy section around holiday promotions, as this is the time for planning. In
#111

Sep 30, 2020

Trust: Don’t say it if you don’t mean it – Depending on where you are in the world, the Mid-Autumn Festival is very soon or has already arrived.
#110

Sep 16, 2020

A summer of coffee + other interesting links – I don't have an original piece in this issue today because I've been so close to burning out. Between
#109

Sep 2, 2020

All about the press kit 101 (Part 2) – I don't know what to write in this section anymore. I feel like I've been in a repeating Groundhog Da
#108

Aug 19, 2020

All about the press kit 101 (Part 1) – Good afternoon! I'm writing this in the week where weather in my area has gone haywire: thunderstorms
#107

Aug 5, 2020

How to conduct a covid digital marketing audit – I am feeling a little head fuzzy today so this issue’s original content is going to be served up most
#106

Jul 22, 2020

So you want to pick my brain: My thoughts on this common ask – Some random bullet points from me:I've recently joined the Sprudge masthead as an Editor at Large and
#105

Jul 8, 2020

Time to reexamine or create your brand values – We’re in this for the long haul. I read this piece about Iceland feeling back to “normal” and I got s

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