Coffee Marketing

By Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

📬 2x a month on Wednesdays

🔗 @thejennchen | https://jennchen.com

Previous issues

Gifts for the social media manager in your life

#142 Dec 8, 2021

Coffee antiques + employee advocacy

#141 Nov 24, 2021

The BEST hyperbole & superlatives in marketing (jk, it's an article)

#140 Nov 10, 2021

#139

Oct 27, 2021

Influencer disclosure basics – Fun fact- when I was a high school freshman, WNBA star Candace Parker was a senior on the school bask
#138

Oct 13, 2021

Do what you love but it’ll still feel like work – After basically one year of publishing only in my newsletter, I am finally updating my blog with the
#137

Sep 29, 2021

The nearly immeasurable brand metric of word-of-mouth marketing – Some random bullet points:I decided on a costume for Zoey this Halloween. She's going to be a sushi!S
#136

Sep 15, 2021

Redefining productivity – Today's Thoughts section has two byline links about social media marketing in the end so I thought (h
#135

Sep 1, 2021

Free template: Press mentions tracker – I recently sprained my ankle (it's minor-moderate) which is really just a nuisance because I love wal
#134

Aug 18, 2021

The era of maximalism – I have a source request call: I'm currently working on a piece that looks at the history of specialty
#133

Aug 4, 2021

Nostalgia in marketing – I am having flashbacks to last year where things were uncertain, guidances varied by city and state a
#132

Jul 21, 2021

Why I’m a marketing specialist & not a generalist – I don't know what it is about this month. At the beginning of July, I lost my favorite necklace at th
#131

Jul 7, 2021

How to use email newsletters for marketing – If you've ever wanted to start an email newsletter for your business, I write about the basics of it
#130

Jun 23, 2021

How to prepare for a press interview – I don't know what it is about this week but I've been fluctuating hard in my energy levels. I was rec
#129

Jun 9, 2021

To pay or not to pay – Based on some recent newsletter issues, I am starting to think I should add to the title. Perhaps "Co
#128

May 26, 2021

What I’ve learned in 9 years of freelancing – Today marks nine years of freelancing for me. In the Thoughts section, I reflect on what I've learned
#127

May 12, 2021

F**k email etiquette – I'm writing this from the middle of my birthday vacation time because apparently, the need to keep a
#126

Apr 28, 2021

Mental health tip: Keep a kudos document – Hi friends! I've been working on a jigsaw puzzle from this company and I know it might sound weird to
#125

Apr 14, 2021

Your brand DMs aren’t private – Is it possible to have burnout from burnout or does it just become a never-ending burnout? Asking for
#124

Mar 31, 2021

Instagram trends + a personal essay – I thought two weeks would be enough to process the Atlanta shootings but I was wrong. Last Friday, th
#123

Mar 17, 2021

I taste tested coffee + Coke – Today is one of those days when I'm thankful that I assembled most of this issue the day before the s

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