Coffee Marketing

By Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

Previous issues

Time to reexamine or create your brand values

#105 Jul 8, 2020

Questions to reflect on + creating a video marketing strategy

#104 Jun 24, 2020

How to handle racism as a company

#103 Jun 10, 2020

#102

May 27, 2020

On mental health & reopening – We're almost to the halfway point of 2020, which is wild to think about. I feel like we've gone throu
#101

May 13, 2020

Instagram ads vs Facebook ads – I celebrated my birthday over the weekend with a lot of virtual check-ins/party and an in-person pie.
#100

Apr 29, 2020

Planning the plan for the plans – Welcome to issue #100, a phrase I never thought I'd write. Here are my bullet point updates/things I'
#99

Apr 15, 2020

I despise the word "reset" – Some bullet point updates from me:I've done five of these free brainstorming sessions and they've bee
#98

Apr 1, 2020

Free brainstorming sessions + more coffee marketing ideas – TL;DR I'm doing free 15-min brainstorming session consults for coffee businesses/organizations affect
#97

Mar 18, 2020

Marketing in a time of crisis – So, this world, huh. It seems a little strange and to be quite honest, inappropriate, to talk about m
#96

Mar 4, 2020

Relearning how to work – We're about 1.5 months away from SCA Expo in Portland, which means it's prime planning time for booth
#95

Feb 19, 2020

Basics of social media monitoring – It's funny how things change so quickly. Two weeks ago, I was talking about grace. And this week, I'm
#94

Feb 5, 2020

Giving yourself some grace + Instagram stats for 2020 – Hello February! I went on a writing retreat this past weekend in the Santa Cruz mountains. Without an
#93

Jan 22, 2020

Read the digital room, kthxbai – I'm back from Nashville, all moved into my new place, and mostly unpacked. At least, my rental bins a
#92

Jan 8, 2020

2020 Word: "Centered" – Happy 2020, friends. I'm typing this as movers are taking my stuff out, so you can imagine my stress
#91

Dec 25, 2019

2019 Recap – Welcome to the last newsletter issue of the year! This will be short because the end of the year tend
#90

Dec 11, 2019

Using jealousy to your marketing advantage (Part 2) – I only have two more issues left to send for 2019! In this one, I continue with the idea of using jea
#89

Nov 27, 2019

Harnessing jealousy to your advantage, Part 1 – Thanks to those who responded to my last issue. The thoughts were mixed on full-length vs excerpt + l
#88

Nov 13, 2019

Guide to setting up business boundaries – As we're nearing the end of 2019, here are some things I've been thinking about:Would you rather have
#87

Oct 30, 2019

Branding strategies for social media – A few things of note in this issue:Holiday planning is in full swing, so I included two pieces about
#86

Oct 16, 2019

Q&A With Morgan Eckroth, Barista & TikTok Creative – Wage transparency has been a hot topic in coffee social media lately & influenced by other cities

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