Coffee Marketing

By Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

📬 2x a month on Wednesdays

🔗 @thejennchen | https://jennchen.com

Previous issues

Why I’m a marketing specialist & not a generalist

#132 Jul 21, 2021

How to use email newsletters for marketing

#131 Jul 7, 2021

How to prepare for a press interview

#130 Jun 23, 2021

#129

Jun 9, 2021

To pay or not to pay – Based on some recent newsletter issues, I am starting to think I should add to the title. Perhaps "Co
#128

May 26, 2021

What I’ve learned in 9 years of freelancing – Today marks nine years of freelancing for me. In the Thoughts section, I reflect on what I've learned
#127

May 12, 2021

F**k email etiquette – I'm writing this from the middle of my birthday vacation time because apparently, the need to keep a
#126

Apr 28, 2021

Mental health tip: Keep a kudos document – Hi friends! I've been working on a jigsaw puzzle from this company and I know it might sound weird to
#125

Apr 14, 2021

Your brand DMs aren’t private – Is it possible to have burnout from burnout or does it just become a never-ending burnout? Asking for
#124

Mar 31, 2021

Instagram trends + a personal essay – I thought two weeks would be enough to process the Atlanta shootings but I was wrong. Last Friday, th
#123

Mar 17, 2021

I taste tested coffee + Coke – Today is one of those days when I'm thankful that I assembled most of this issue the day before the s
#122

Mar 3, 2021

Some thoughts on trends – For a while, before Revue was bought by Twitter and made their paid subscription feature free to use,
#121

Feb 17, 2021

Voice of customer + How 4 Bay Area companies have launched in the last year – This issue has two recently published articles that I wrote. If you have any topics or burning questi
#120

Feb 3, 2021

Hiring a photographer + fresh social media stats – For a brief moment, I panicked about how January had flown by and I felt like I got nothing done. But
#119

Jan 20, 2021

Attribution modeling + redesigning my home pourover bar – Happy Inauguration Day from the US!Two different posts in the Thoughts section today: a light one on
#118

Jan 6, 2021

On new years goals – This newsletter issue is not important right now. Feel free to read this at a later date. If you have
#117

Dec 23, 2020

Meditation & chasing the creative flow – Welcome to my last newsletter of the year! In this last month, I'm experimenting with personal essays
#116

Dec 9, 2020

Please just let me be mediocre (personal essay) + marketing links – I'm switching it up for the last two issues of the year with personal essays in the Thoughts section.
#115

Nov 25, 2020

Why I don’t recommend generic freelance websites for hiring creatives – After this issue, I've only got two issues left for the year, which is both relieving and bizarre to
#114

Nov 11, 2020

On relief. – This week's Thoughts section includes some musings on the feeling of relief and a piece I wrote and p
#113

Oct 28, 2020

5 Questions to ask when considering a new network – I am writing this in a very sleep deprived state. Zoey has been having digestive issues since Sunday

Show more issues