Coffee Marketing

By Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

Previous issues

When to Outsource Your Social Media

#49 May 16, 2018

Making small changes for diversity + social media updates

#48 May 2, 2018

Use Instagram Story covers to expand your branding

#47 Apr 18, 2018

#46

Apr 4, 2018

8 Copywriting tips for social + What to do with $100 in Facebook Ads – It's coming down to 2 weeks to Expo and let's just say I'm working on my stress management skills. Ex
#45

Mar 21, 2018

3 Common audience audit scenarios & how to fix them – A few work updates:I'm speaking at Re:co Seattle in a roundtable on "Sustainability, Diversity and In
#44

Mar 7, 2018

Digital Audience Research Template + Brand Monitoring – I can't believe February is over. An update on where I'm at in my 2018 goals... I've gotten a little
#43

Feb 21, 2018

Hashtag Marketing for Brand Awareness – Happy lunar new year! On the first day of the new year, I got a cold and now I'm recovering. Probably
#42

Feb 7, 2018

Social Media Workflows – I'm writing in from New Orleans! I was here for the qualifiers and then staying a little longer for M
#41

Jan 24, 2018

IG Story Highlights, FB Algorithm Changes, My Own 2018 Goals – If you're a business owner or a freelancer, you can probably relate to me right now. I've been resear
#40

Jan 10, 2018

Recycle: Take a piece of content & repurpose it – Am I the only one who feels like they need another month before business planning for 2018? I went fr
#39

Dec 27, 2017

Instagram Story Ads + 2017 Recap – It's the last issue of the year! I'm writing this in a Chicago suburb as it is -1°F / -19°C. I left t
#38

Dec 13, 2017

Things to Consider Before Starting a Company Blog – A little self-promo time: I've been nominated for a Sprudgie in two categories: writing & social
#37

Nov 29, 2017

Go Beyond Double-Tapping the Heart Button – In my non-coffee life, I saw the Avengers trailer this morning and got *really* excited. Not just bec
#36

Nov 15, 2017

Boss Coffee Pros: Liz Dean & SCA's Dubai Announcement – This last week has been a doozy. I haven't been feeling the greatest, health-wise, and SCA's poorly w
#35

Nov 1, 2017

Creating a social media crisis management plan – It's finally fall! Which, in SF, means absolutely nothing. I recently returned from trips to Chicago
#34

Oct 18, 2017

Instagram Influencer Marketing on a Budget – Uh whoa - my previous issue sent with all sorts of errors (pictures appeared twice, sections mixed up
#33

Oct 4, 2017

Building a Coffee Community – It's been a heck of a week/month/year in the US. The only thing that is truly keeping me going is the
#32

Sep 20, 2017

Bad social media advice I've heard given – I am back from Taiwan and still recovering. Jet lag is more than getting over a time difference. It's
#31

Sep 6, 2017

Finding & keeping sponsors for your coffee event – I'm sending this newsletter from Taiwan! It's about 91ºF and a feels like temperature of 103ºF (80% h
#30

Aug 23, 2017

Project: Coffee Equity Toolkit – As of the last newsletter issue, I've successfully sent out this newsletter twice a month for a whole
#29

Aug 9, 2017

"Social Media Isn't Marketing's Job" (Spoiler: Yes, it is) – Hi to my new subscribers! If you've been reading this newsletter for a while, you'll notice some desi
#28

Jul 26, 2017

Inspirational ideas for your next Instagram contest – These last two weeks, I've had the poor luck of being sick (twice), but the show must go on and heck,
#27

Jul 12, 2017

Why you should care about your brand voice + DIY audit
#26

Jun 28, 2017

Guide to personal branding + Benefits of yoga
#25

Jun 14, 2017

Necessary skills to be a pro social media manager – I'm currently on vacation in Iceland, so this is a blast scheduled last week! Also, if you're in Buda
#24

May 31, 2017

Lessons I've learned from 5 years of self-employment – Personal travel update: I just came back from attending two weddings in two weekends (New Orleans &am
#23

May 17, 2017

Imposter syndrome & how to set social media goals – Currently taking marketing article requests for my blog. If you have a question or marketing strategy
#22

May 3, 2017

Coffeewoman + other interesting links – I am finishing up my Expo recovery finally, but not in time to write a recap for this issue. Lots of
#21

Apr 19, 2017

Expo notes from Seattle – Sending this issue out in the week of Expo- please say hi if you're around!
#20

Apr 5, 2017

3 Facebook Ad strategies to test for your cafe – The next time I send this newsletter, I'll be in Seattle for Re:co Symposium and Expo! If you're goin
#19

Mar 22, 2017

Boss Ladies of Coffee: Elizabeth Chai
#18

Mar 8, 2017

Thoughts on International Women's Day
#17

Feb 22, 2017

Optimize your blog + Tips for selling on Instagram – I am sending this on the eve of my first vacation of 2017- Mardi Gras! I've never been, so I'm quite
#16

Feb 8, 2017

Why you need the iPhone 7+ / Coffee is political
#15

Jan 25, 2017

When small motions create stellar customer service – I'm back from the Coffee Champs Qualifiers in Knoxville and I'm excited to share some new writing and
#14

Jan 11, 2017

My word of the year is "deliberate" – A new year means testing out a new newsletter format! I have a long form post at the beginning (this
#13

Dec 28, 2016

Optimizing your social media workflow – I'm sending this newsletter issue as I depart Chicago for New Orleans. See you in 2017!
#12

Dec 14, 2016

Instagram tips via top brands + Sprudgie nomination! – I had all the intentions of writing a new post and then I got notified about my Sprudgie nomination.
#11

Nov 30, 2016

Managing customer service on social media – This issue is full of social media tips, plus a small plant update!
#10

Nov 16, 2016

Building an Instagram community on a low budget – Not going to lie, these last seven days have sucked for me. I don't have a new blog post, per se, but
#9

Nov 2, 2016

Free template: How to set up your own editorial calendar – Creating a free blog calendar template has been at the top of my list for a while now. I'm happy to s
#8

Oct 19, 2016

Coffee Marketing - Finding the balance in your decisions
#7

Oct 5, 2016

Coffee Marketing - Key to getting started on social media
#6

Sep 21, 2016

Coffee Marketing - Quick Social Updates – I'm in New York this week, so no new blog post... but there are some great updates in the social medi
#5

Sep 7, 2016

Coffee Marketing – Using Customer Photos – I'm going to be in New York on Sept. 15-26, attending New York Coffee Festival & speaking at Tamp
#4

Aug 24, 2016

Coffee Marketing – Writing for a global audience – I am on the edge of vacation! Tomorrow and through the weekend, I'll be hanging out in Milwaukee, cho
#3

Aug 10, 2016

Coffee Marketing with Jenn Chen - Issue #3 – I'm back on this newsletter. I may not have new portfolio items every other week, but I promise I wil
#2

Jun 10, 2016

Coffee Marketing with Jenn Chen - Social Updates – Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to lear
#1

May 6, 2016

Coffee Marketing with Jenn Chen – Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to lear