Coffee Marketing

By Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

Previous issues

Q&A series intro: Coffee marketing failures & their lessons

#82 Aug 21, 2019

Creating an online review management strategy

#81 Aug 7, 2019

Social media sound bites are necessary for consumer education

#80 Jul 24, 2019

#79

Jul 10, 2019

Why you need a social media customer service plan – Hi friends, I drove down to LA two weekends ago. I caught the sunset in Big Sur and then [*big mistak
#78

Jun 26, 2019

I’m in marketing & believe you should prioritize employees – Hello summer! It's been a little warmer than usual in SF (it's usually very foggy and cool in June &a
#77

Jun 12, 2019

International communications at a trade show – I'm on a brief vacation – needed a break after World of Coffee – so this is a pre-scheduled newslette
#76

May 29, 2019

7 marketing lessons in 7 years of freelancing – This past Sunday, I celebrated 7 years of freelancing. It's a milestone and the freelance-versary is
#75

May 15, 2019

Free template: Professional development tracker – I'm switching it up a little in this issue and sharing something that I hope is useful to others. I'v
#74

May 1, 2019

Necessary Facebook stats for every marketer – Happy May! This month, I celebrate both my birthday and my 7th freelance-versary. 🎉Some other things
#73

Apr 17, 2019

Back to basics: How to regram & other digital marketing links – Hi everyone, I'm writing this on my day off and hopefully it's the only work I do today. Expo was bot
#72

Apr 3, 2019

Social media listening for marketers & my Expo plans – I thought about not writing this issue because I'm so worn out but I'm sure someone would've question
#71

Mar 20, 2019

Basics: Planning your marketing for SCA Expo – I'm back from Kansas City USCC with a full heart of love for my coffee friends, old and new. I'm stil
#70

Mar 6, 2019

Social Media Listening – In recent news, an article I wrote featuring fellow creatives in the coffee industry is in the newest
#69

Feb 20, 2019

Don't follow all the advice – I'm tired. I've only been back for a week and we are two months from SCA Expo (prime planning & p
#68

Feb 6, 2019

Instagram hacks for brands – Happy new year! I'm in the middle of my trip in Taiwan and it's been a little disorienting to work 16
#67

Jan 23, 2019

Breaking down barriers: Consumer education – I returned from Madrid this week and my heart is full from working with some amazing coffee pros! I s
#66

Jan 9, 2019

2019 Word: Focus – Happy 2019! I'm back from break feeling a bit more refreshed. This issue's theme is all about setting
#65

Dec 26, 2018

2019 Action items for social media managers – Welcome to the last issue of 2018. I scheduled this out on Friday because I'm taking these next two w
#64

Dec 12, 2018

Social media for global brands + trust – Some big wins recently for me. I launched my photo print store last week and sold my first print. I w
#63

Nov 28, 2018

Building trust with customers – As we close in on the last month of the year, this is a gentle reminder to be kind to your social med

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