Read the digital room, kthxbai

And other interesting links

2020 Word: "Centered"

A preview of 2020

2019 Recap

Welcome to the last newsletter issue of the year! This will be short because the end of the year tends to be busy for people & I don’t know many who want to read through long emails right now. If you celebrate, happy holidays. If not, happy solstice &

Using jealousy to your marketing advantage (Part 2)

I only have two more issues left to send for 2019! In this one, I continue with the idea of using jealousy to your advantage, but this time in a marketing sense. My last issue will be a recap of my year (it’s been kinda nuts!). But for now,

Harnessing jealousy to your advantage, Part 1

Thanks to those who responded to my last issue. The thoughts were mixed on full-length vs excerpt + link in a newsletter. So I’ll continue to do what I’ve been doing: anything <~500 words will be published in full here and anything more will be excerpted and

Guide to setting up business boundaries

As we’re nearing the end of 2019, here are some things I’ve been thinking about: * Would you rather have a full article in the Thoughts section or an excerpt + link to the full article? I am personally both an avid reader & a hater of long emails so

Branding strategies for social media

A few things of note in this issue: * Holiday planning is in full swing, so I included two pieces about advertising for the holidays here. Retailers should expect a 40% more social messages this year, so please be kind to yourself during this time. * Later (an Instagram management software) released

Q&A With Morgan Eckroth, Barista & TikTok Creative

Wage transparency has been a hot topic in coffee social media lately & influenced by other cities’ surveys (article recap further down below), I started the coffee worker survey for those in the Bay Area. I’ve been feeling more energy lately. In honor of World Mental Health Day, I

9 Instagram post & story ideas

For this issue, it’s a nice listicle of ideas for your Instagram account. Recently, I volunteered for the Good Food Awards judging setup (not judging) for coffee. In one day, we brewed something like 250+ samples for four teams of judges. I also went to a local plant swap

How to work when you really aren’t feeling it

Some random things: * I’m doing a reading at Litcrawl SF this year- Oct. 19 at 6:30 pm, it won’t be about coffee * Recently learned about Class Central, a site that aggregates free online courses from universities and colleges. Perfect for anyone who wants to learn about pretty

Photography basics for social media

Hello! It’s been a challenge to put this issue together as I’ve been overwhelmed on work. I’m glad I was asked to write the piece on photography for social media. Learning & refreshing on photo basics, especially in the context of social media, is always helpful. Lastly,

Q&A series intro: Coffee marketing failures & their lessons

Hi friends, I’ve been wanting to write about failures for a long while now. So today, I’m excited to introduce the first Q&A post with an industry colleague, discussing two failures he’s dealt with in his career. Reminder that we’re coming up to the