Your brand DMs aren’t private
And What to Post on Each Social Media Channel to Stand Out
Is it possible to have burnout from burnout or does it just become a never-ending burnout? Asking for me. My birthday is next month & I plan on taking a week off and also doing a short getaway to a glamp-site with my dog.
GoFundBean announced the beta stage of a mentorship program last week. Mentor applications have closed but mentee applications are open. This project is personal to me, not just because I had set creating a mentorship program as a goal back in 2017 but also because I’m a board member and actively co-administering the program! I’m very excited to see it take off.
Glitter Cat released a new monthly coffee subscription service
Your brand DMs aren’t private
DM like it’s going to be public because it basically is.
If there is any tl;dr to this, it is that DMs between a brand and person are never private and should never be written as if they were.
I do believe that customer support is better managed through DMs than in public conversation because you might have to ask a bunch of questions that most customers don’t care to read in a comments section. Beyond that, any feedback responses or general answers you give in a DM should be written like it’s public because there’s a chance that it will be.
The internet has been around for over three decades now. It’s safe to say that for the most part, nothing you post online truly gets deleted. In the age of screenshots being a mere button push away and social media encouraging the act of quick responses, there are bound to be brand mishaps.
Shit happens. Marketing teams are still made up of people and people make mistakes. I don’t think anyone would argue this point. Of course, there are some brand mistakes that you can’t come back from but in general, a sincere apology and a resolution that matches the crisis can resolve most issues.
Your other option is to issue an apology that isn’t actually an apology, digging yourself a deeper hole. From the way that I’ve seen many brand apologies be written, it is astounding the sheer number of people who never learned how to sincerely apologize. And if you never learned, it’s a simple google search away. If your brand ever responds in one way in a DM and another in public, it is very possible that the “private” conversation will be made public.
I didn’t think it needed to be said but that whole “any publicity is good publicity” is FALSE. Consumers are paying attention more than ever to what you post and how you respond. Don’t mess up an opportunity to regain trust just because you refuse to own up to a mistake you made.
This post was inspired by a very recent, ongoing brand crisis.
[BYLINE] While mass posting across all profiles is easy, it’s important to know what to post on each social media platform for better engagement.
[Thanks to Garrett for including me in this set!] Working with a coffee consultant can help you skip the trial-and-error stages of starting and growing a coffee business. Here’s who we suggest working with.
[BYLINE] An updating list of weekly virtual coffee hangout groups.
Quick text updates & links on what's new on the networks
Usually this space has a lot more info, but not much has happened in the last two weeks in regards to features relevant for coffee marketing.
Helpful links on how to improve your digital marketing
Which influencer has the highest engagement rate: Nano, Micro, Mid, Macro, or Mega Macro? Find out in the Later x Fohr 2021 influencer marketing report!
Why being witty and absurd might actually make your social marketing worth the attention you crave—because right now, you may not deserve it.
Discover nine ways to use Instagram Guides to improve your organic engagement.
Anything I've enjoyed reading recently
A secular sermon on race, grief, accountability, and change. “Change can not be delegated to pen and paper, because the letter of the law cannot counteract the apathy of a people.”
Interviews with 14 current and former employees paint a portrait of dysfunction and indecision as the publishing platform pivots again.
Organizations must be held accountable for employees’ mental heath — but when you’re feeling burned out, the best person to help you recover may be yourself.
An update from my container garden!
My Angel Wing Begonia has doubled the height of the climbing pole it's on (which is why you can't see it in the photo).
What'd you think?
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By Jenn Chen
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