Coffee Marketing
By Jenn Chen
issues
Gifts for the social media manager in your life
A non-exhaustive list of gift ideas
Coffee antiques + employee advocacy
I dived deep into the world of antique coffee collectibles.
The BEST hyperbole & superlatives in marketing (jk, it's an article)
I'm not a fan of exaggerations.
Influencer disclosure basics
Applies to both the influencer and the brand.
Do what you love but it’ll still feel like work
Once $ gets associated with your passion, parts of it will feel like work.
The nearly immeasurable brand metric of word-of-mouth marketing
You can't measure everything.
Redefining productivity
I used to be one who wanted to “hack” my way through productivity. If I woke up earlier, I’d have more time to get things done. If I did tasks in 20-min chunks, I’d find that creative flow. If I planned my day out in the morning and then recapped my day at EO…
Free template: Press mentions tracker
Put all of your press mentions in one place.
The era of maximalism
Thankful to see maximalism getting embraced everywhere.
Nostalgia in marketing
How it affects the consumer + my article on vintage camper vans
Why I’m a marketing specialist & not a generalist
I've tried being a generalist & it's not for me
How to use email newsletters for marketing
The basics of setting up an email newsletter for your business.
How to prepare for a press interview
Learn what to do before, during, and after a press interview
To pay or not to pay
If you’ve been in the business of providing services long enough, you’ve likely grappled with this question.
What I’ve learned in 9 years of freelancing
I'm celebrating 9 years today
F**k email etiquette
Your emails don’t have to be long to be nice.
Mental health tip: Keep a kudos document
Today, I want to share a tip that I read about and have kept for several years now. It’s easy, it’s passive, and has great mental health benefits when you need them. Think of it as a power booster in your mental health self-care toolkit.A kudos document is an…
Your brand DMs aren’t private
DM like it’s going to be public because it basically is.
Instagram trends + a personal essay
Twitter is testing a way to watch YouTube videos in-stream instead of linking out and a community tool so you can selectively share tweets.Instagram added Remix for Reels (a copy of the Duet feature on TikTok). It's testing a way for you to save your Stories …
I taste tested coffee + Coke
Instagram is adding: new safety features for teens. It's testing: automated caption stickers in stories, ability to hide like counts on posts.Facebook is looking to add a newsletter service to its platform.Twitter is testing: new business profile tools, bette…