Coffee Marketing

By Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

Previous issues

Instagram ads vs Facebook ads

#101 May 13, 2020

Planning the plan for the plans

#100 Apr 29, 2020

I despise the word "reset"

#99 Apr 15, 2020

#98

Apr 1, 2020

Free brainstorming sessions + more coffee marketing ideas – TL;DR I'm doing free 15-min brainstorming session consults for coffee businesses/organizations affect
#97

Mar 18, 2020

Marketing in a time of crisis – So, this world, huh. It seems a little strange and to be quite honest, inappropriate, to talk about m
#96

Mar 4, 2020

Relearning how to work – We're about 1.5 months away from SCA Expo in Portland, which means it's prime planning time for booth
#95

Feb 19, 2020

Basics of social media monitoring – It's funny how things change so quickly. Two weeks ago, I was talking about grace. And this week, I'm
#94

Feb 5, 2020

Giving yourself some grace + Instagram stats for 2020 – Hello February! I went on a writing retreat this past weekend in the Santa Cruz mountains. Without an
#93

Jan 22, 2020

Read the digital room, kthxbai – I'm back from Nashville, all moved into my new place, and mostly unpacked. At least, my rental bins a
#92

Jan 8, 2020

2020 Word: "Centered" – Happy 2020, friends. I'm typing this as movers are taking my stuff out, so you can imagine my stress
#91

Dec 25, 2019

2019 Recap – Welcome to the last newsletter issue of the year! This will be short because the end of the year tend
#90

Dec 11, 2019

Using jealousy to your marketing advantage (Part 2) – I only have two more issues left to send for 2019! In this one, I continue with the idea of using jea
#89

Nov 27, 2019

Harnessing jealousy to your advantage, Part 1 – Thanks to those who responded to my last issue. The thoughts were mixed on full-length vs excerpt + l
#88

Nov 13, 2019

Guide to setting up business boundaries – As we're nearing the end of 2019, here are some things I've been thinking about:Would you rather have
#87

Oct 30, 2019

Branding strategies for social media – A few things of note in this issue:Holiday planning is in full swing, so I included two pieces about
#86

Oct 16, 2019

Q&A With Morgan Eckroth, Barista & TikTok Creative – Wage transparency has been a hot topic in coffee social media lately & influenced by other cities
#85

Oct 2, 2019

9 Instagram post & story ideas – For this issue, it's a nice listicle of ideas for your Instagram account. Recently, I volunteered for
#84

Sep 18, 2019

How to work when you really aren’t feeling it – Some random things:I'm doing a reading at Litcrawl SF this year- Oct. 19 at 6:30 pm, it won't be abou
#83

Sep 4, 2019

Photography basics for social media – Hello! It's been a challenge to put this issue together as I've been overwhelmed on work. I'm glad I
#82

Aug 21, 2019

Q&A series intro: Coffee marketing failures & their lessons – Hi friends, I've been wanting to write about failures for a long while now. So today, I'm excited to

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