Coffee Marketing

By Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

📬 2x a month on Wednesdays

🔗 @thejennchen | https://jennchen.com

Previous issues

Survey + The brain drain + Tips for designing a cafe patio

#153 May 11, 2022

A history of coffee unions

#152 Apr 27, 2022

This should’ve been an email

#151 Apr 13, 2022

#150

Mar 30, 2022

Green coffee extract & the value of social media – After 2+ years of not taking on big projects, I'm finally feeling ready to take on new clients. I hav
#149

Mar 16, 2022

How to create a cohesive digital marketing strategy – Welcome to my new subscribers!Made buttermilk biscuits for the first time via Tandem Coffee's famous
#148

Mar 2, 2022

The invisible cost of “thinking time” – I went on my weekend getaway in Sonoma recently. I don't drink but I still love the views that wineri
#147

Feb 16, 2022

Imposter syndrome, writing anxiety – I finally bought some soil over the weekend and repotted some plants that needed a repot two years ag
#146

Feb 2, 2022

Customer journey map: What it is & how to make your own – Hello and happy new year! 🧧 May the Year of the Tiger bring you great health, happiness, and prosperi
#145

Jan 19, 2022

Why you should still have a website – I recently made banana chocolate chip bread and lemon bars. For being only a few weeks into 2022, I'v
#144

Jan 5, 2022

2022 Word: Intuition – Happy 2022! Remember that if January isn't all that great, you've got a do-over on February 1 when th
#143

Dec 22, 2021

2021 Recap – Welcome to the last newsletter issue of the year. Hello to new subscribers and thank you to everyone
#142

Dec 8, 2021

Gifts for the social media manager in your life – This second-to-last newsletter issue of the year is mostly about the gifts I recommend and general ma
#141

Nov 24, 2021

Coffee antiques + employee advocacy – Because it's a holiday week in the US, I'm making this issue a little shorter than usual. In the Thou
#140

Nov 10, 2021

The BEST hyperbole & superlatives in marketing (jk, it's an article) – Did I catch your attention or did I make you annoyed? Today, I reflect on the uses of hyperbole and s
#139

Oct 27, 2021

Influencer disclosure basics – Fun fact- when I was a high school freshman, WNBA star Candace Parker was a senior on the school bask
#138

Oct 13, 2021

Do what you love but it’ll still feel like work – After basically one year of publishing only in my newsletter, I am finally updating my blog with the
#137

Sep 29, 2021

The nearly immeasurable brand metric of word-of-mouth marketing – Some random bullet points:I decided on a costume for Zoey this Halloween. She's going to be a sushi!S
#136

Sep 15, 2021

Redefining productivity – Today's Thoughts section has two byline links about social media marketing in the end so I thought (h
#135

Sep 1, 2021

Free template: Press mentions tracker – I recently sprained my ankle (it's minor-moderate) which is really just a nuisance because I love wal
#134

Aug 18, 2021

The era of maximalism – I have a source request call: I'm currently working on a piece that looks at the history of specialty

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