It’s the last issue of the year! I’m writing this in a Chicago suburb as it is -1°F / -19°C. I left the house for 30 seconds to put mail in the mailbox. I hope you find some helpful links in here. Nothing is *too* robust, as my brain is half frozen and half holiday-ed out.

Thanks for reading! Happy 2018!

2017 Year in Review

My top 3:

1) Bought a new camera + lens
2) Wrote a bunch of pieces I’m very proud of
3) Launched the Coffee Equity Toolkit

Instagram Story Ads Best Practices & Ad Examples

[BYLINE] Learn how to use Instagram Story ads to drive more brand awareness by capturing the lightning-quick attention of your customers.

Instagram will now add ‘Recommended’ posts to your feed

Instagram’s feed will now show users recommended posts - a change that earlier this month was spotted while in testing, and has since quietly gone live. 

10 Free Templates Every Small Business Needs in 2018

My two favorites on this list: the various biography formats & emails.

How to Find and Reach Your Target Audience on Instagram

Best practices for finding and reaching your target audience vary widely by social network. 

How to Boost Sales by Accomodating the Needs of Mobile Users

“In the last six months, over 60% of smartphone users purchased something online with their mobile devices.

Furthermore, 80% of consumers use their mobile devices while shopping at physical store locations.”

To Get People to Change, Make Change Easy

Banana Principle: bananas always go first, oranges last. It is not about the fruit itself. 

It’s not that bananas are objectively more delicious than oranges. The difference in their popularity comes down to one thing: how easy they are to peel.

Untrustworthy memories make it hard to shop ethically

“Consumers may do their best to remain ignorant about whether a product is ethical or not, simply to avoid the anguish they would experience if they were to find out.”

The Waves of Feminism & Coffee – Tamper Tantrum

Podcast/video of Trish Rothgeb’s Tamper Tantrum talk.