Welcome to the last newsletter issue of the year! This will be short because the end of the year tends to be busy for people & I don’t know many who want to read through long emails right now. If you celebrate, happy holidays. If not, happy solstice & I hope you have a peaceful end of 2019. See you in 2020!
My own recap of 2019.
Instagram added: new age restriction options to access profiles and new Layout mode in Stories.
Facebook‘s Brand Collab Manager now includes Instagram creators. It published a key trends report for 2020.
Twitter now allows iOS Live photos to be uploaded as GIFs.
The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise
Here, we’re going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization’s customer experience.
How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options
Learn how to use the Facebook Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.
Ethics and Social Media Influencers: Consumer Expectations
Most people are OK with social media influencers’ promoting products–as long as influencers actually use those products, according to recent marketing research. Check out the findings.
Google Loved Me, Until I Pointed Out Everything That Sucked About It
Claire Stapleton didn’t just buy into the lore of Google—she helped write it. What happened when the bard of Google became one of its most vocal critics?
My Semester With the Snowflakes
“At 52, I am the oldest freshman in the class of 2023. Before I was accepted, I didn’t really know what to expect. I had seen the infamous YouTube video of students screaming at a faculty member.”
Alexandra Zepeda Barista at Joe Coffee Company
Meet Alexandra, a barista at Joe Coffee Company in The Bronx. With roots in New York and El Salvador, she’s passionate about making specialty coffee accessible to POC.
Taken as part of my weekly photo challenge - my angel wing begonia.