Because it’s a holiday week in the US, I’m making this issue a little shorter than usual. In the Thoughts section, I’ve linked to my latest piece on Sprudge about antique collecting and an article on employee advocacy. I haven’t seen employee advocacy be done that often in the coffee industry, so it’s worth checking out. Keep in mind that employee advocacy is much better when you have happy employees. Forcing a staffer to post on social media to promote your brand is not an action I would ever recommend.
- For the upcoming Giving Tuesday, GoFundBean has a fundraising goal of $5000 to establish a Disaster Relief Fund. Having a fund means we can immediately send out grants when a disaster hits. While we did raise over $100k in financial relief for Hurricane Ida, some grants weren’t able to be sent out until November. If you have the capability, please consider donating to the fundraiser (I have a personal fundraising goal of $625).
- I hit the 1000-day streak milestone in Duolingo over the weekend! Spanish for five minutes a day has landed me in… probably not even a two-year-old’s speaking level yet. Though apparently, I’ve learned over 800 words, so yay!
Featuring my own work & press
While niche, antique coffee items are very collectible.
[BYLINE] Do you want to use employee advocacy as part of your strategy? Our guide provides insight on using employees as advocates and its results.
Quick text updates & links on what’s new on the networks
Facebook is testing topic exclusion in ads (choose topic groups that brands don’t want to have their ads shown next to).
Want to benchmark your FB & IG ads? View the latest study of 137,228 paid social posts.
Helpful links on how to improve your digital marketing
Consumers turn to social media for every step of the buying process. Use these five tactics to help increase sales with social today.
Learn how to research your competition’s ads on Facebook, Instagram, LinkedIn, and Twitter.
Product descriptions can make or break a sale, so you gotta craft ‘em right. Learn how to write a product description that intrigues and converts.
Anything I’ve enjoyed reading recently
Does your internal monologue play out on a television, in an attic, as a bickering Italian couple – or is it entirely, blissfully silent?
After embracing flexible work styles during the pandemic, some companies are now embracing a shorter week.
In this week’s My Two Cents, the Cut’s financial advice columnist Charlotte Cowles talks to author and podcast host Tanja Hester about how to shop your values.
An update from my container garden!
Peperomia “golden gate” and its two new very variegated leaves.
What'd you think?
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By Jenn Chen
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💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.
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