I only have two more issues left to send for 2019! In this one, I continue with the idea of using jealousy to your advantage, but this time in a marketing sense. My last issue will be a recap of my year (it’s been kinda nuts!). But for now,
Thanks to those who responded to my last issue. The thoughts were mixed on full-length vs excerpt + link in a newsletter. So I’ll continue to do what I’ve been doing: anything <~500 words will be published in full here and anything more will be excerpted and linked.
As we’re nearing the end of 2019, here are some things I’ve been thinking about: * Would you rather have a full article in the Thoughts section or an excerpt + link to the full article? I am personally both an avid reader & a hater of long emails so
A few things of note in this issue: * Holiday planning is in full swing, so I included two pieces about advertising for the holidays here. Retailers should expect a 40% more social messages this year, so please be kind to yourself during this time. * Later (an Instagram management software) released
Wage transparency has been a hot topic in coffee social media lately & influenced by other cities’ surveys (article recap further down below), I started the coffee worker survey for those in the Bay Area. I’ve been feeling more energy lately. In honor of World Mental Health Day, I
For this issue, it’s a nice listicle of ideas for your Instagram account. Recently, I volunteered for the Good Food Awards judging setup (not judging) for coffee. In one day, we brewed something like 250+ samples for four teams of judges. I also went to a local plant swap
Some random things: * I’m doing a reading at Litcrawl SF this year- Oct. 19 at 6:30 pm, it won’t be about coffee * Recently learned about Class Central, a site that aggregates free online courses from universities and colleges. Perfect for anyone who wants to learn about pretty
Hello! It’s been a challenge to put this issue together as I’ve been overwhelmed on work. I’m glad I was asked to write the piece on photography for social media. Learning & refreshing on photo basics, especially in the context of social media, is always helpful. Lastly,
Hi friends, I’ve been wanting to write about failures for a long while now. So today, I’m excited to introduce the first Q&A post with an industry colleague, discussing two failures he’s dealt with in his career. Reminder that we’re coming up to the
This Saturday marks 3 years of this Coffee Marketing newsletter. That’s 3 years of consistently sending this out every two weeks! 🎉 If you ever enjoy an issue, I appreciate the thumbs up at the end, a forward to someone you think would also like it, and/or any quick
July has been a busy month for me. There have been no travels but there have certainly been new clients and projects being worked on. I used to think that having different services would hinder my work but I think they, in fact, strengthen it. I really do enjoy constantly
Hi friends, I drove down to LA two weekends ago. I caught the sunset in Big Sur and then [*big mistake*] drove the rest of it at night. There’s nothing quite like literally driving on the sides of winding cliffs in the dark, especially when part of the lane
