Voice of customer + How 4 Bay Area companies have launched in the last year
From product launches to cafe openings, these Bay Area coffee companies found ways to make it work during a pandemic.
Voice of customer + How 4 Bay Area companies have launched in the last year
By Jenn Chen • Issue #121 • View online
This issue has two recently published articles that I wrote. If you have any topics or burning questions in the coffee marketing arena, feel free to reply directly to this issue.
- Texas and other US states have been hit hard by a winter storm. To help out those in Texas, this IG post lists out both resources & ways to donate.
- The first episode of Ever Meister’s “In Good Taste” podcast covers the ethics of photography.
- Happy new year & happy 1-year adoptiversary/3-year birthday to my dog, Zoey.
Featuring my own work & press
A Major Launch? In This Pandemic? 4 Bay Area Companies Forging Ahead
[BYLINE] From product launches to cafe openings, these Bay Area coffee companies found ways to make it work during a pandemic.
Voice of the Customer: How to Improve Customer Relationships
[BYLINE] Find out more about what voice of the customer is and how it can help you improve your approach to customer care.
Quick text updates & links on what's new on the networks
Instagram changed up the Reels algorithm and is deprioritizing recycled content from other apps especially if they have watermarks (i.e. TikTok videos uploaded to Reels). It’s planning to launch multi-participant IG Live in the next few weeks. And it’s testing a vertical feed for stories.
Twitter is testing a subscription option for tweets.
In other network news, YouTube borrows from TikTok and launches their version called Shorts. If you’re considering Clubhouse as a network for your business, check out this useful overview.
Helpful links on how to improve your digital marketing
How to Batch Content for Social Media
Ready to save yourself time and ditch the overwhelm? In this guide, we’re breaking down the 8 best ways to batch content for social media.
Instagram Professional Dashboard: Streamline Your Instagram Management
Discover how to use the Instagram Professional Dashboard to analyze your Instagram marketing and manage your account in one place.
www.socialmediaexaminer.com • Share
Want More Loyal Customers? Offer a Community, Not Rewards.
[HBR freemium article] True loyalty comes from a sense of identity and belonging.
Anything I've enjoyed reading recently
Bling Empire and the Energizing Potential of Asian-American Mediocrity
[I don’t usually watch these kinds of reality tv shows but I LOVED Bling Empire] Jean Chen Ho explores what we gain we give up on the idea of perfect representation.
Calibration Notes: The Colorism in Our Chai
A reflection on the drink, published on Patreon by GoFundBean.
‘I thought buying things would make me feel better. It didn’t’: The rise of emotional spending
Many of us are living for the buzz of the doorbell – spending billions we can’t afford on stuff we don’t need. Here is how to recognise the problem and regain control
An update from my container garden!
My plant masochism continues with the purchase of a Calathea Jungle Cat, which is exactly the same as the Dottie that I already have but several shades lighter in color.
What'd you think?
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