Project: Coffee Equity Toolkit
As of the last newsletter issue, I’ve successfully sent out this newsletter twice a month for a whole year! This is pretty huge for me, as 1) I thought newsletters were too much work and 2) I tend to get “busy” and forget to follow through on personal project commitments. I took my own advice and set the tiny goal of sending it out twice a month – and here I am one year later, still sending. I also changed up the headers for this issue, from text to images for an easier section break.
Next up for me: work trip to Taiwan!
– Jenn
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live!
I opted to have it be wiki-style for a few reasons. First, it’s easier to maintain. And second, the coffee community should really be able to contribute. After all, it’s for the community, by the community.
There are quite a few pages and links away from the wiki to helpful articles. After browsing around, you’re welcome to add your own pages and links. There’s an endless supply of information out there to help us make the industry more inclusive.
Check it out: Coffee Equity Toolkit.
How to Become a Successful Social Media Consultant
[byline] Steps to get you to where I am + a handy checklist that’s useful for any consultant.
The Q3 2017 Sprout Social Index
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- 55% of consumers call out brands on social to get a resolution or response
Facebook's Testing a New Way to Target Ads to People Who've Visited Your Store
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Don’t Settle for Organic; Amplify Your Content
To go beyond organic traffic for your content, create a content amplification strategy.
How to Repurpose Blog Posts Into Instagram Albums : Social Media Examiner
Looking for Instagram content ideas? Learn how to group multiple images from blog posts into Instagram albums to produce engaging content.
The Indispensable Welcome Email and How to Get It Right
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The White Lies of Craft Culture
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New York Times Apologizes After Acting Like Boba Tea Was Brand New Trend: SFist
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Ellen Pao: This Is How Sexism Works in Silicon Valley
An excerpt from Ellen Pao’s ‘Reset,’ about sexism in Silicon Valley and her lawsuit against Kleiner Perkins Caufield & Byers.