I’m back from Kansas City USCC with a full heart of love for my coffee friends, old and new. I’m still a little tired but it’s full steam ahead for Expo in 3 weeks (!!!). Today’s topic in this section is about marketing for a conference (*cough
In recent news, an article I wrote featuring fellow creatives in the coffee industry is in the newest issue of Standart magazine. Next week, I’ll be in Kansas City for the USCC event. If you’re there, I’d love to say hi! This section is about *listening* today.
I’m tired. I’ve only been back for a week and we are two months from SCA Expo (prime planning & panic time). As such, my brain is fried and I don’t have a fresh new blog post for you. Please do still enjoy the updates and links,
Happy new year! I’m in the middle of my trip in Taiwan and it’s been a little disorienting to work 16 hours ahead of SF. I’ve had some great food, though, so no regrets there. Hello to my new subscribers! Each section has a little caption to
I returned from Madrid this week and my heart is full from working with some amazing coffee pros! I serve as a volunteer on SCA’s ED&I Task Force. We met in Madrid for the annual in-person meeting to discuss all sorts of great projects. I stayed a
Happy 2019! I’m back from break feeling a bit more refreshed. This issue’s theme is all about setting your marketing up for success in 2019. I’ve also included my personal goals for the year (my word is focus). Later this month, I’ll be in Madrid &
Welcome to the last issue of 2018. I scheduled this out on Friday because I’m taking these next two weeks off from work projects. This comes as a necessary response to an impending feeling of burnout (which is why I have an article on burnout linked below). I’ll
Brands with a global presence can still connect to local audiences on social media.
As we close in on the last month of the year, this is a gentle reminder to be kind to your social media managers (or yourself, if you’re an SMM). Messages are expected to increase by 32% due to the holidays. And as those of us in retail know
Hi there! It’s been a stacked two weeks for me. * I leveled up my plant hobby by attending an in-person swap. It was <10 people but we were nerdy and it was lovely. * Midterm elections happened in the US, which basically took out my whole last week. * Attended
It’s Halloween today and while I don’t really celebrate it, it sure has been scary & concerning to read about the political climate of the US, Brazil’s election results, and the Central American migrants who left their coffee farms behind. If you’re in the US &
Hello! Welcome to issue #60, which is a rather large milestone. I most recently published three pieces on intellectual property (see Thoughts section) and how it relates to coffee. They were very time consuming in both the amount of interviews & research I had to do. I also recently updated