Planning the plan for the plans

There’s a weird partnership between perfectionism and marketing.

I despise the word "reset"

And Twitter chats: How to Successfully Host & Participate

Free brainstorming sessions + more coffee marketing ideas

And other interesting links

Marketing in a time of crisis

And Amid Worldwide COVID-19 Shutdowns, Cafe Owners Speak Out

Relearning how to work

And a feature in Ask the Sprofessionals—Part One: Employee Reviews and Feedback

Basics of social media monitoring

Why Brands Need a Social Media Monitoring Strategy

Giving yourself some grace + Instagram stats for 2020

And Important Instagram Stats You Need to Know for 2020

Read the digital room, kthxbai

And other interesting links

2020 Word: "Centered"

A preview of 2020

2019 Recap

Welcome to the last newsletter issue of the year! This will be short because the end of the year tends to be busy for people & I don’t know many who want to read through long emails right now. If you celebrate, happy holidays. If not, happy solstice &

Using jealousy to your marketing advantage (Part 2)

I only have two more issues left to send for 2019! In this one, I continue with the idea of using jealousy to your advantage, but this time in a marketing sense. My last issue will be a recap of my year (it’s been kinda nuts!). But for now,

Harnessing jealousy to your advantage, Part 1

Thanks to those who responded to my last issue. The thoughts were mixed on full-length vs excerpt + link in a newsletter. So I’ll continue to do what I’ve been doing: anything <~500 words will be published in full here and anything more will be excerpted and linked.