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Social media listening for marketers & my Expo plans
I thought about not writing this issue because I’m so worn out but I’m sure someone would’ve questioned me. Honestly, I’m keeping this newsletter going via my promise to you that it’d be every 2 weeks on [my time zone] Wednesday. This accountability is really what motivates me. So if you’re finding yourself floundering, figure out what keeps you motivated. It could be an accountability partner, a detailed to-do list, or self-imposed deadlines.
Next week, I’ll be in Boston for SCA Expo. On Friday, I’m one of the Design Lab judges. On Saturday, I’m hosting the 3rd annual SCA Game Night at Pavement Coffeehouse. Throughout the weekend, I’ll be in and out of Acaia’s booths (899, M16). So come say hi!
[BYLINE] Social listening provides marketers with deep audience and competitive insights. Learn how to incorporate these findings into your messaging effectively.
No DJ, no kegs, very chill.
Facebook will now show details on why you’re seeing each post in your feed. It announced that its Ad Library will now include all active ads of any Page (previously limited to only political ads). This is huge! For Messenger, there’s a new quoted reply feature in group chats.
Your social media bios are your audience’s first impression of your brand. Don’t drive away potential followers—and customers.
Learn how to write and structure two types of longer-form text-based Facebook sponsored posts.
Google Shopping and Bing Shopping are highly competitive spaces for ecommerce advertisers. Check out our benchmark data to see how you stack up!
Kiana Cruz, who roasts for Progeny Coffee in Berkeley, CA, says early cupping experiences impacted her confidence for years.
“Sometimes I still feel a little bit intimidated to go into a cupping, especially when I’m outnumbered in terms of gender or identity. I feel like I have to put on a different persona in cupping. Sometimes I feel like my identity is erased when that happens. It’s a struggle to feel like I can say what I want to say.”
What to do when working less isn’t an option.
Native Hawaiians living in the “vacation paradise” are caught between the state’s two major industries, the U.S. military and tourism. Through DeTours, they challenge both by showing tourists Hawaii from their perspective.
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