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Social media for global brands + trust
Brands with a global presence can still connect to local audiences on social media.
Some big wins recently for me. I launched my photo print store last week and sold my first print. I was also nominated for a Sprudgie in the writing category (for this newsletter & other things – thank you!).
If you’re a frequent reader of my newsletter, you’ll notice that I added in captions to my headers for this issue. I hope it clears up what each section is meant for.
And finally my holiday travel/hours: In the next two months, I’ll be in Chicago, Wichita, and Madrid (taking recs!). The last two weeks of the year are dedicated to figuring out what new things to tackle in 2019. ✨
[BYLINE] Brands with a global presence can still connect to local audiences on social media. Learn how to conquer logistical challenges & make an impact.
Ashley from The Little Black Coffee Cup asked me about trust. The interview is included in her newest project.
Pinterest‘s recommendations algorithm is improving and I honestly think the network is still underrated by businesses.
The winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping Ads with Facebook ads. Here’s how to build a strong multi-channel advertising campaign.
A 4-part series on social media marketing spending. This is helpful for benchmarking!
Discover how to combine calls to action with Instagram features to capture more leads for your business.
Late in the summer of 2012, while walking his coffee groves on a hillside rising above Santa Ana, El Salvador, Mario Mendoza Corleto noticed something unusual: the leaves on some of his trees were…
You’ll never make everybody happy—and the people that aren’t happy are liable to tell you why. Here’s how to stop criticism from ruining your day.
When Scarlett Johansson gets punched in the face, Heidi Moneymaker takes the hit. When Elizabeth Olsen crashes through a window, it’s C.C. Ice who ends up with scratches. Meet Hollywood’s unsung behind-the-scenes stuntwomen.