Social media for global brands + trust

Brands with a global presence can still connect to local audiences on social media.

Some big wins recently for me. I launched my photo print store last week and sold my first print. I was also nominated for a Sprudgie in the writing category (for this newsletter & other things – thank you!).

If you’re a frequent reader of my newsletter, you’ll notice that I added in captions to my headers for this issue. I hope it clears up what each section is meant for.

And finally my holiday travel/hours: In the next two months, I’ll be in Chicago, Wichita, and Madrid (taking recs!). The last two weeks of the year are dedicated to figuring out what new things to tackle in 2019. ✨

– Jenn

Featuring my own work & press
Planning & executing social media for global brands

Planning & executing social media for global brands

[BYLINE] Brands with a global presence can still connect to local audiences on social media. Learn how to conquer logistical challenges & make an impact.

Coffee Trust Project.

Ashley from The Little Black Coffee Cup asked me about trust. The interview is included in her newest project.

Quick text updates & links on what's new on the networks

Instagram recently added voice messaging in DMs, a close friends list for Stories, and a new countdown sticker. It’s testing new account features for influencers.

Facebook is changing their page role authorizations. It also added the Stories feature for Groups.

Pinterest‘s recommendations algorithm is improving and I honestly think the network is still underrated by businesses.

Helpful links on how to improve your digital marketing
How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

The winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping Ads with Facebook ads. Here’s how to build a strong multi-channel advertising campaign.

SMT's 2018 Social Media Spending Survey - Part 3: Social Media Marketing Goals and Tracking

A 4-part series on social media marketing spending. This is helpful for benchmarking!

6 Instagram Lead Generation Tactics

Discover how to combine calls to action with Instagram features to capture more leads for your business.

Anything I've enjoyed reading recently
The Hidden Struggle to Save the Coffee Industry From Disaster

The Hidden Struggle to Save the Coffee Industry From Disaster

Late in the summer of 2012, while walking his coffee groves on a hillside rising above Santa Ana, El Salvador, Mario Mendoza Corleto noticed something unusual: the leaves on some of his trees were…

How to Emotionally Detach From Criticism

You’ll never make everybody happy—and the people that aren’t happy are liable to tell you why. Here’s how to stop criticism from ruining your day.

Women of Action: Meet the Stunt Performers Who Help Scarlett Johansson, Evangeline Lilly and More Stars Kick Ass

When Scarlett Johansson gets punched in the face, Heidi Moneymaker takes the hit. When Elizabeth Olsen crashes through a window, it’s C.C. Ice who ends up with scratches. Meet Hollywood’s unsung behind-the-scenes stuntwomen.

An update from my container garden!
My newest baby is a Stromanthe sanguinea tricolor! It has a gorgeous pink, white, and green combo that I am in love with.
My newest baby is a Stromanthe sanguinea tricolor! It has a gorgeous pink, white, and green combo that I am in love with.