Instagram trends + a personal essay
I don’t want to know about your Asian wife
I thought two weeks would be enough to process the Atlanta shootings but I was wrong. Last Friday, there was a Zoom check-in for Asian folks in coffee, which was incredibly comforting. If you have not checked in on your Asian-American colleague or acknowledged that it has been a very rough two weeks, your silence demonstrates your lack of support and it is not going unnoticed, believe me.
So this is another link drop issue:
- Happy Trans Day of Visibility!
- SCA is hosting a free, virtual Coffee Retail Summit on April 13-14.
- If you’re feeling anxious about a return to “normal” after herd immunity has been reached, you are not alone.
I don’t want to know about your Asian wife
Or your Asian friend or Japanese girlfriend or your study abroad in China.
thejennchen.medium.com • Share
8 Instagram Trends to Pay Attention to in 2021
[BYLINE] Find out what Instagram trends should shape your marketing approach as you build out your strategy this year.
Quick text updates & links on what's new on the networks
Twitter is testing a way to watch YouTube videos in-stream instead of linking out and a community tool so you can selectively share tweets.
Instagram added Remix for Reels (a copy of the Duet feature on TikTok). It’s testing a way for you to save your Stories as drafts and stickers as quick replies.
Facebook added a feature in Groups to slow down comments.
In other network news, LinkedIn is working on its own version of Clubhouse and YouTube is testing hiding the dislike count on videos.
Helpful links on how to improve your digital marketing
A Beginner's Guide to Voice Marketing
Voice marketing is on the rise – from branded podcasts to Clubhouse rooms. Find out how to use voice marketing for your brand in this blog post.
How Brands Are Using Instagram Reels: Your Essential Guide to Success
This guide to Instagram Reels will take a deep dive look at what Reels is and how to use it best as a brand – including ideas for how you can use Reels.
www.socialmediatoday.com • Share
Facebook Ad Testing on a Budget: A Proven Method
Discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components.
www.socialmediaexaminer.com • Share
Anything I've enjoyed reading recently
Racist Violence Has Shattered The Myth That Asian People Can Be Invisible In America
For so long, we’ve thought keeping our heads down and being invisible in America might help us gain acceptance — but the recent wave of racist violence has shattered that myth.
How a language got off the couch and into the world.
University of Oslo Human Rights Award 2020: Using coffee to secure women´s rights
[VIDEO] UiO’s Human Rights Award 2020 goes to the Congolese agronomist Marcelline Budza. Mrs. Budza is awarded the prize for her work in securing women’s financial rights and increasing their participation in society through the coffee cooperative Rebuild Women’s Hope. The award marks the start of this year’s Oslo Peace Days.
An update from my container garden!
Neanthe Bella Palm, or parlor palm, is the newest addition. I have a larger one already but I wanted to start small again.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
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By Jenn Chen
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