Hashtag Marketing for Brand Awareness

Happy lunar new year! On the first day of the new year, I got a cold and now I’m recovering. Probably the worst parts of getting sick are 1- my boss is not understanding (it’s me) and 2- the fatigue that crosses into your mind. It makes writing and focusing so much more difficult, which is why I’m not sharing the article I had written for today. I don’t trust myself with the edits. In positive news, I’ve got part of my system working! I now have my inquiry forms on my site mapped in the backend to create lead cards and notifications for myself. :)

How Brands Use Hashtag Marketing to Increase Brand Awareness

How Brands Use Hashtag Marketing to Increase Brand Awareness

[BYLINE] Real-life examples of brands using hashtags to further their brand awareness & engagement. Written by me!

Improving Page Insights to Help Businesses Understand the Results that Matter Most

Improving Page Insights to Help Businesses Understand the Results that Matter Most

Organic reach of Pages is now the same as how ads reach is measured. Reach = how many times a post is delivered in the news feed, only counting when the post enters a person’s screen.

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat

If you ever wanted to try advertising on Snapchat, now is the time.

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

“Since setting up a Google remarketing ad in MailChimp, he’s recaptured the attention of these site visitors, who sometimes get distracted and leave, and turned them into customers.”

Learning technical SEO

Technical SEO is not my forté. This is a great guide to getting started and links to needed resources.

How to Lower Your Facebook Ad Costs and Get Better Results

Three tips for building engagement that sends positive signals to the Facebook algorithm and delivers better ad results.

Are We Post-Lifestyle?

Are We Post-Lifestyle?

Fascinating long-read on what lifestyle Instagram photos are really like.

“A great lifestyle photograph pushes the dream of a lifestyle. But when Instagram influencers sell products and brands, inhabiting their world — however contrived — comes at a price, both literally and figuratively. When everything can be sponsored, suddenly nothing seems authentic. The dream of a fantasmic Instagram is dead.”

To Handle Increased Stress, Build Your Resilience

We can all have a healthier relationship with stress. “Shift your focus from eliminating the day-to-day pressures that you face to changing your perception of them.”

Why If You Care About Tasting Things You Should Know About Rose Marie Pangborn, or, how a Child of Immigrants Founded Sensory Science.

“More than anything, though, Pangborn is seen as the founder of modern sensory science. She pioneered ideas about how the senses interact with each other, and how culture and behavior impact our ability to taste.”

Three generations in one photo! I spotted a new pup growing at the base of one of my air plants. Its grandparent is the one right next to it. :)
Three generations in one photo! I spotted a new pup growing at the base of one of my air plants. Its grandparent is the one right next to it. :)