Green coffee extract & the value of social media
These two things are unrelated
After 2+ years of not taking on big projects, I’m finally feeling ready to take on new clients. I have two retainer coaching slots open and am open to discussing new projects that are digital marketing or photography-related. You can view my services here (note that I do strategy, not execution).
On an aside, this is issue #150! 🎉
I linked two pieces that were recently published. When I first got assigned the green coffee extract piece, I traveled back in time to when I started hearing about GCE. I now know how it’s made but back then, I kept imagining (and wincing) people throwing green coffee into their grinders. Anyway, enjoy the walk down memory lane or an intro into GCE’s weight-loss claim if you’re newer to coffee.
[BYLINE] A lot of claims are made about green coffee extract, but do any of them hold up?
[BYLINE] Is social media paying off for your business? Many brands aren’t sure because they don’t know the true value of social media. Here’s how to measure it.
Twitter made professional accounts available to all users, added the ability to keyword search your DMs (not just users), created a monetization dashboard for creators, and introduced GIF creation within the Twitter app. Just like how you can collab with brands on Instagram, Twitter is testing a similar collab feature. It is also testing Communites, which resembles FB groups
Instagram finally launched an algorithm-free sorting optionfor the feed. A feature that was previously only available to creators, all users can add product tags to their posts (still rolling out in the US). The network is testing a full-screen feed and a “scheduled” sticker.
It’s not enough to have good products or low prices, customers want an authentic brand. Here are five ways you can build your brand’s authenticity.
Learn how to create Instagram ads that generate more leads and sales.
Businesses face unique problems connecting with buyers in 2022. Here’s how content can help build relationships.
A slew of Black-owned coffee companies are reclaiming American coffee culture using design and branding that tells a rich story of Black history.
Major brands like Coors, Microsoft, and Burger King want in on our dreams — and researchers are concerned about it.
A very powerful, long-read essay but please pay attention to the content warnings at the beginning. They are absolutely needed.