Finding & keeping sponsors for your coffee event
I’m sending this newsletter from Taiwan! It’s about 91ºF and a feels like temperature of 103ºF (80% humidity). I have nothing else to say here, because the heat has taken away most of my lucid thoughts.
[BYLINE] A how-to guide on seeking sponsorship for coffee events, plus an email template. Written by me, as someone who has done both the asking and the fielding of requests.
Barista Magazine interviewed RJ and me about our project. They also requested some photos, which I had to whip up with whatever was around me (I’m rather proud of how they turned out!).
Big news for content creators and businesses who have an influencer marketing program. Instagram is testing out clearer disclosures of paid content with tagging and insights tools.
An Instagram takeover can boost awareness, engagement, or conversion - but it all depends on how you approach it.
Prospective buyers of B2B products find content to be most useful when it speaks to their needs and pain points, provides specifications, and educates them.
Understanding your brand’s voice and tone is crucial to connecting with your audience. Use these exercises to create a Voice and Tone Guide.
Handy averages of email statistics per industry. Click through to see how you’re
“The highest-performing teams have one thing in common: psychological safety, the belief that you won’t be punished when you make a mistake.”
Earlier this month, allegations that a transgender employee was fired from Function Coffee Labs in Philadelphia swept the coffee internet.
After realizing its brand positioning wasn’t resonating with customers, the company decided to mess things up a bit.