Coffee Marketing with Jenn Chen
Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to learn more about what I’ve been up to & links to the most important social media news.
Hello to my first Revue issue. I am testing it out as a newsletter service alternative to TinyLetter. There are some pros & cons of each, but so far Revue’s ease of saving links from multiple places is a winner right now.
In review: SCAA 2016 in Atlanta
Here’s the wrap-up of #SCAA2016, complete with a huge amount of photos
Emily McIntyre & I lectured on Social Media Marketing for coffee companies! It was my first time lecturing (ever). The lecture was, anecdotally, the most-attended lecture of the entire weekend. Wow! Here are our slides & handouts.
What’s next for me? BRAZIL. I’m going on vacation in four days and I am SO EXCITED to be in a different country this time next week.
Photos in this Fresh Cup feature are by me! You can also find the article in its printed glory in their April issue.
I wrote this a month ago to bring attention to some important issues that the coffee industry seems to gloss over. It’s an incredibly personal essay.
While I was rummaging around the Twitter Analytics sections to check out what was new (highly advised to do this every so often), I found the above events page! I’m sure this is more for those using Twitter ads. However, you can see upcoming events in nearly every category, filtered by date & country PLUS the audience size. Their recurring trends tab is helpful for those who like to jump in on hashtags, like #WellnessWednesday.
Instagram is testing out brand profiles, which would function similar to Facebook Pages. Here’s how they look.
Other Marketing Links
We found that for 9 of our 22 emoji, the average difference in emotion rating between two platforms was greater than 2 points on our -5-to-5 scale.
From the all-stars at Buffer.