8 Copywriting tips for social + What to do with $100 in Facebook Ads

It’s coming down to 2 weeks to Expo and let’s just say I’m working on my stress management skills. Expo Game & Pizza Night is back for the second year. Event details are here. 

I don’t have my full schedule yet, but I’ll be posting it in the next issue and on social media. If you read this newsletter and find it useful (or maybe not at all, who knows), I’d love to meet you in person! 

8 Copywriting Hacks to Keep in Your Back Pocket When Writing For Social

[BYLINE] In a copywriting funk? I write out 8 tips (tools included!) for you to improve your copywriting skills. 

Facebook: To protect user privacy, Facebook announced that they will be shutting down Partner categories for advertisers. 

Instagram: The network announced a “New Posts” button in your feed to see newer posts first. Additionally, it is reversing a few changes to make it more chronological again. Later details some of the changes in their post.

This is What We Would Do if We Only Had $100 to Spend on Facebook Ads

Not all social media teams have a large budget to spend on their Facebook advertising campaigns. Find out what Hootsuite’s social team would do if they only had $100 to spend on Facebook ads.

How to Drive Meaningful Interactions in Facebook Groups

Learn how to use a Facebook group to foster engagement and drive the meaningful interactions favored by Facebook’s news feed algorithm.

How Common Psychology Affects Your Instagram Marketing

Learn how using a few basic psychological principles will improve your marketing performance on Instagram. These simple tips can make a huge difference.

The Strange Brands in Your Instagram Feed

A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money.

Coming Soon: The Coffeewoman, She’s The Roaster, Black Coffee and Queer Coffee NYC

Four different events aimed at creating inclusive spaces within the coffee community.

Coffee Industry Burned by California Court’s Ruling to Require Cancer Warnings

“Despite mounting evidence that regular coffee consumption may actually ward off numerous fatal diseases, a California judge has ruled that coffee sellers must post cancer warning signs in accordance with the state law popularly known as Proposition 65.”

I live in California. There are already too many health warning signs. It’s gotten out of hand and this particular ruling does not seem rooted in science at all.

Some of my favorite succulents have been ones that I picked up off the ground. This vine-like, bulbous one is from a piece I found on the sidewalk and stuck into some cactus soil. I left it alone and it has thrived. Still don't know the name, though!