It’s the last issue of the year! I’m writing this in a Chicago suburb as it is -1°F / -19°C. I left the house for 30 seconds to put mail in the mailbox. I hope you find some helpful links in here. Nothing is *too* robust, as my brain is half frozen and half holiday-ed out.
Thanks for reading! Happy 2018!
My top 3:
1) Bought a new camera + lens
2) Wrote a bunch of pieces I’m very proud of
3) Launched the Coffee Equity Toolkit
[BYLINE] Learn how to use Instagram Story ads to drive more brand awareness by capturing the lightning-quick attention of your customers.
Instagram’s feed will now show users recommended posts - a change that earlier this month was spotted while in testing, and has since quietly gone live.
My two favorites on this list: the various biography formats & emails.
Best practices for finding and reaching your target audience vary widely by social network.
“In the last six months, over 60% of smartphone users purchased something online with their mobile devices.
Furthermore, 80% of consumers use their mobile devices while shopping at physical store locations.”
Banana Principle: bananas always go first, oranges last. It is not about the fruit itself.
It’s not that bananas are objectively more delicious than oranges. The difference in their popularity comes down to one thing: how easy they are to peel.
“Consumers may do their best to remain ignorant about whether a product is ethical or not, simply to avoid the anguish they would experience if they were to find out.”
Podcast/video of Trish Rothgeb’s Tamper Tantrum talk.