Happy lunar new year! On the first day of the new year, I got a cold and now I’m recovering. Probably the worst parts of getting sick are 1- my boss is not understanding (it’s me) and 2- the fatigue that crosses into your mind. It makes writing and focusing so much more difficult, which is why I’m not sharing the article I had written for today. I don’t trust myself with the edits. In positive news, I’ve got part of my system working! I now have my inquiry forms on my site mapped in the backend to create lead cards and notifications for myself. :)
[BYLINE] Real-life examples of brands using hashtags to further their brand awareness & engagement. Written by me!
Organic reach of Pages is now the same as how ads reach is measured. Reach = how many times a post is delivered in the news feed, only counting when the post enters a person’s screen.
If you ever wanted to try advertising on Snapchat, now is the time.
“Since setting up a Google remarketing ad in MailChimp, he’s recaptured the attention of these site visitors, who sometimes get distracted and leave, and turned them into customers.”
Technical SEO is not my forté. This is a great guide to getting started and links to needed resources.
Three tips for building engagement that sends positive signals to the Facebook algorithm and delivers better ad results.
Fascinating long-read on what lifestyle Instagram photos are really like.
“A great lifestyle photograph pushes the dream of a lifestyle. But when Instagram influencers sell products and brands, inhabiting their world — however contrived — comes at a price, both literally and figuratively. When everything can be sponsored, suddenly nothing seems authentic. The dream of a fantasmic Instagram is dead.”
We can all have a healthier relationship with stress. “Shift your focus from eliminating the day-to-day pressures that you face to changing your perception of them.”
“More than anything, though, Pangborn is seen as the founder of modern sensory science. She pioneered ideas about how the senses interact with each other, and how culture and behavior impact our ability to taste.”