Social media for global brands + trust
Brands with a global presence can still connect to local audiences on social media.
Jenn Chen
Writer & photographer with a penchant for chips. I'm endlessly inspired by my child-of-immigrants upbringing, culture, travels, food, and natural elements.
Building trust with customers
As we close in on the last month of the year, this is a gentle reminder to be kind to your social media managers (or yourself, if you’re an SMM). Messages are expected to increase by 32% due to the holidays. And as those of us in retail know
Twitter tips for small businesses + a podcast interview
Hi there! It’s been a stacked two weeks for me. * I leveled up my plant hobby by attending an in-person swap. It was <10 people but we were nerdy and it was lovely. * Midterm elections happened in the US, which basically took out my whole last week. * Attended
How to get started on your content marketing strategy
It’s Halloween today and while I don’t really celebrate it, it sure has been scary & concerning to read about the political climate of the US, Brazil’s election results, and the Central American migrants who left their coffee farms behind. If you’re in the US &
Coffee & Intellectual Property
Hello! Welcome to issue #60, which is a rather large milestone. I most recently published three pieces on intellectual property (see Thoughts section) and how it relates to coffee. They were very time consuming in both the amount of interviews & research I had to do. I also recently updated
5 Tips for Writing for Social Media
September was an interesting month. My keynote talk at Access went well and I’ve been thinking of how to repurpose some of the content into a digital course. I ate a ton of food in Texas & refilled my coffee family bonding time needs. This is a reminder that
Facebook Advertising Costs & other marketing links
Hello from Austin! I assembled this issue and scheduled it ahead of time because it’s been kind of a ridiculous September. I’m probably attending a lecture at Austin BGA Access as this sends. Speaking of Access, my big news that I alluded to in the last issue is
Social Media Strategy Ideas for Businesses
September is a busy month! I’m headed to Houston next weekend to meet up with coffee friends and potentially learn how to make donuts. Then, it’s onto Austin for BGA Access (keep an ear out for an exciting announcement!). The first piece in my Thoughts section is geared
Conquering perfectionism in marketing
It’s been a wild two weeks of news (even just the last 36 hours, wow). I saw Crazy Rich Asians on opening day. I wasn’t truly prepared for the emotional shock of being in a majority Asian-American audience and watching a majority Asian cast on the big screen.
3 Automation tips to complete in <15 min
If you opened up my last issue, I’d like to clarify something. Neither of the images I used in the Thoughts section were of my work. The captions indicating that they were screenshots did not render, which may have led to some confusion. My writing was solely about how
The responsibility of marketing: using words & imagery
Two weekends ago, I went on a self-organized group writing retreat. We booked a house on AirBNB and spent Fri-Sun just writing. I made some great headway into some non-coffee personal essays and 4500 words into a fictional short story! Also, I recently listened to the Boss Barista podcast episode
Sending Free Things: 3 Tips for Influencer Marketing
Can you believe it’s midway through July? I’m really excited for an upcoming writing retreat this weekend. It’s a self-organized retreat of area writers (of various topics and disciplines). In the woods and mountains! Possibly the most exciting part is that I plan on working on some