Marketing in a time of crisis
And Amid Worldwide COVID-19 Shutdowns, Cafe Owners Speak Out
Jenn Chen
Writer & photographer with a penchant for chips. I'm endlessly inspired by my child-of-immigrants upbringing, culture, travels, food, and natural elements.
Relearning how to work
And a feature in Ask the Sprofessionals—Part One: Employee Reviews and Feedback
Basics of social media monitoring
Why Brands Need a Social Media Monitoring Strategy
Giving yourself some grace + Instagram stats for 2020
And Important Instagram Stats You Need to Know for 2020
Read the digital room, kthxbai
And other interesting links
2020 Word: "Centered"
A preview of 2020
2019 Recap
Welcome to the last newsletter issue of the year! This will be short because the end of the year tends to be busy for people & I don’t know many who want to read through long emails right now. If you celebrate, happy holidays. If not, happy solstice &
Using jealousy to your marketing advantage (Part 2)
I only have two more issues left to send for 2019! In this one, I continue with the idea of using jealousy to your advantage, but this time in a marketing sense. My last issue will be a recap of my year (it’s been kinda nuts!). But for now,
Harnessing jealousy to your advantage, Part 1
Thanks to those who responded to my last issue. The thoughts were mixed on full-length vs excerpt + link in a newsletter. So I’ll continue to do what I’ve been doing: anything <~500 words will be published in full here and anything more will be excerpted and linked.
Guide to setting up business boundaries
As we’re nearing the end of 2019, here are some things I’ve been thinking about: * Would you rather have a full article in the Thoughts section or an excerpt + link to the full article? I am personally both an avid reader & a hater of long emails so
Branding strategies for social media
A few things of note in this issue: * Holiday planning is in full swing, so I included two pieces about advertising for the holidays here. Retailers should expect a 40% more social messages this year, so please be kind to yourself during this time. * Later (an Instagram management software) released
Q&A With Morgan Eckroth, Barista & TikTok Creative
Wage transparency has been a hot topic in coffee social media lately & influenced by other cities’ surveys (article recap further down below), I started the coffee worker survey for those in the Bay Area. I’ve been feeling more energy lately. In honor of World Mental Health Day, I