Hello! I’m Jenn, welcome to my newsletter where I go off on tangents.

Two photos with different facial expressions. Both have an East Asian woman centered on a stool, surrounded by houseplants in the background. Left photo is a direct, serious stare. On right, is smiling and looking down to the bottom-left corner.
A recent self-portrait

Rebranding Coffee Marketing

This is a rebranding of my personal newsletter, formerly named Coffee Marketing. I’ve written Coffee Marketing for over six years, never missing a send every other week. This newsletter began because I wanted to provide a free marketing resource for specialty coffee businesses. But it hasn’t really been only about marketing for a long while. After hitting the decade mark of freelancing, I decided to do a clean break and move over to Substack while also changing up what this newsletter is all about.

About tanJennts

Twice a month on Wednesdays, you’ll receive an issue right in your inbox. I take on a personal tone in my newsletters so if you’d rather not know about my life alongside some marketing articles, then this is not for you. The format will be the same as Coffee Marketing:

  • a note from Jenn: Usually a short list of things that have happened recently.

  • the tanJennt (formerly Thoughts): One original, written piece per issue. Formats for this include how-to guides, marketing articles, essays, and in the future, interviews and short-form journalism. I aim for at least one marketing-esque piece for every fourth issue.

  • social media: A quick text update on new features and tests on the big social networks. I sift through the noise and give you a summary of things that are relevant to small business owners.

  • digital strategy: A few links on how to improve your digital strategy.

  • interesting reads: Articles I’ve read recently that I’ve enjoyed. These run the gamut of topics but are almost never about marketing.

  • plant update: A plant feature from my container garden!

Some example topics include:

  • Coffee marketing

  • Culture

  • Freelancing

  • Being a child of immigrants/Cultural identity

  • Food

Does this sound up your alley? Sign up below for a free subscription.

What others say

As a marketer, I’m terrible at marketing myself so here are some snippets of what others have to say about my newsletter:

Enjoy the newsletter. Always surprised and delighted to find something I really want to click on.

I always forward your emails to people. Your content is rich, educational, relevant and inspiring. Thank you.

Yours is one of the very few newsletters that I want to receive in my primary gmail inbox. I’m always learning and intrigued about the topics you choose. Thank you for raising the important issues and thank you for consistently sharing high quality information!

The future of tanJennts

I will be adding on a paid option for those who have the means and ability to support my work. It takes several hours to put together each free issue and while the two free issues per month are going to continue as is, paid subscribers will help me make this more sustainable. I haven’t quite decided on what the paid benefits will entail but I do plan on including some photography into the mix. The paid issues will be standalone pieces. They will not include any of the marketing sections so rest assured that the free issues’ marketing updates still cover the previous two weeks’ news.

About me

I work in the specialty coffee industry as a digital marketing consultant, writer, and photographer. This is a job I created for myself and I love it most of the time (who actually loves their job 100% of the time? I’d love to know). I’m on the board of GoFundBean, a nonprofit that supports, uplifts, and defends the hourly coffee worker.

I’m an editor-at-large at Sprudge, “the world’s most popular coffee publication.” My bylines there are in-depth features on a whole range of topics like coffee unions, giant roadside coffee pots, and the still-somehow-controversial gesha vs. geisha debate.

I’ve been writing on the internet for a long while, dating back to LiveJournal days. Prior to that, I began journaling around the age of 5 in my puffy, hot pink Jasmine (from Disney) diary. It came with a plastic lock and key!

On the left half, a pitmix dog grinning and on right, an East Asian woman with a pixie cut, red tank, green sunglasses, also smiling


Let’s see: my rescue dog Zoey takes up a giant chunk of my time. I love chips, donuts, plants, jigsaw puzzles, and unironic walks on the beach. I often take up random crafting projects, usually like to travel but haven’t flown since January 2020, and I do what I can to give back to the communities I’m in.

Digital marketing coaching

I work with specialty coffee businesses, organizations, and manufacturers on improving their digital marketing strategies and processes. If you’d like to hire me for consulting work, review the services I offer. This is the very last thing on my About page because my newsletter is not a means for me to push my marketing services.

Did you make it this far and are still intrigued? Sign up! ⬇️