I’m in Seattle! I’m a tad stressed out, but this issue was scheduled, because my current self is probably listening to a Re:co lecture.
This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!
As you may have noticed, you have the ability to highlight Stories on your Instagram profile, extending their life beyond 24 hours. Some accounts have taken to creating “covers” that will be the preview image of each Story highlight.
Here’s how this can be useful for you. Your profile page is visited more often than you think. To get the exact statistics, you’ll need a Business account to view your profile view counts. People click on the URL you put in, they click through your current Story, and explore the Highlights.
Think of the Highlights section as a place to extend your branding. You can easily create covers that stand out with your brand’s colors. You can also use existing emoji or branded icons. Whichever you choose, I recommend planning the Highlights out.
Your limitations in Highlights are:
- The Highlight title starts cutting off into ellipses around 5–8 characters (depends on capitalizations)
- No limit on Highlights allowed
- 100 posts allowed per Highlight
- You have to post to your story before being able to Highlight it
Here are some uses that I’ve seen and some that could be useful for your business:
- A consultant had one Highlight that was all about their services and another that was titled “About Me”
- A coffee shop can have an About, Specials, New Coffee, and Sale
- You can highlight an upcoming event and where you’ll be
- A manufacturer can have an About, Products, News, Events, and even Sales
I give more examples like the one below in my full blog post.
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The coffee chain is shutting shops during the afternoon to conduct racial-bias training for employees.
The only thing shocking to me about the racism of @Starbucks employees is how shocked people are by it.
Y'all have no idea how many hurdles black people have to jump over just to get through a day.
And this starts so young. So much of our lives are stolen due to racism
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