I’m in Seattle! I’m a tad stressed out, but this issue was scheduled, because my current self is probably listening to a Re:co lecture.

This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!

As you may have noticed, you have the ability to highlight Stories on your Instagram profile, extending their life beyond 24 hours. Some accounts have taken to creating “covers” that will be the preview image of each Story highlight.

Here’s how this can be useful for you. Your profile page is visited more often than you think. To get the exact statistics, you’ll need a Business account to view your profile view counts. People click on the URL you put in, they click through your current Story, and explore the Highlights.

Think of the Highlights section as a place to extend your branding. You can easily create covers that stand out with your brand’s colors. You can also use existing emoji or branded icons. Whichever you choose, I recommend planning the Highlights out.

Your limitations in Highlights are:

• The Highlight title starts cutting off into ellipses around 5–8 characters (depends on capitalizations)

• No limit on Highlights allowed

• 100 posts allowed per Highlight

• You have to post to your story before being able to Highlight it

Here are some uses that I’ve seen and some that could be useful for your business:

• A consultant had one Highlight that was all about their services and another that was titled “About Me”

• A coffee shop can have an About, Specials, New Coffee, and Sale

• You can highlight an upcoming event and where you’ll be

• A manufacturer can have an About, Products, News, Events, and even Sales

I give more examples like the one below in my full blog post.

Instagram is testing out resharing a post to your Story. They also added a focus Portrait mode for all those selfies.

Twitter is clamping down on repetitive, spam-like content. This includes if you’re resharing the same content across different accounts or resharing the same or almost-same text.

How to Launch an Effective Brand Ambassador Campaign

Marketers everywhere are leveraging the power of influencers on social media, but struggling to report on their ROI. Here’s how to build a top-notch brand ambassador campaign with results you can measure.

www.convinceandconvert.com  •  Share

Contests: Why They Work and How Marketers Can Use Them

See 8 steps to creating a contest that will help you generate leads and offer a memorable customer experience.

www.marketingprofs.com  •  Share

Do-It-Yourself Food Styling Tricks to Make Your Food Photos Look Better Than Real Life

Today, photography plays a very exciting part in communicating brand offerings, stories and values to audiences. 

www.canva.com  •  Share

Starbucks will close stores on May 29 for racial-bias training

The coffee chain is shutting shops during the afternoon to conduct racial-bias training for employees.

www.usatoday.com  •  Share

Ijeoma Oluo

@IjeomaOluo

The only thing shocking to me about the racism of @Starbucks employees is how shocked people are by it.

Y'all have no idea how many hurdles black people have to jump over just to get through a day.

And this starts so young. So much of our lives are stolen due to racism

2:12 PM - 16 Apr 2018

Delivering growth through diversity in the workplace

Companies in the (bottom) fourth quartile on both gender and ethnic diversity are 29% more likely to underperform their industry peers on profitability.

www.mckinsey.com  •  Share

Rethink Your Definition of Productivity to Squash Uninspired Filler

You have a unique style, process, and personality that makes you a creative connector of ideas who a robot can’t come close to replicating.

www.copyblogger.com  •  Share

I got myself a cherry tomato plant! Now my fingers are crossed for it growing well and producing some fruit.

What'd you think?

Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen. 

If you'd like to work together on writing, photography, or marketing consulting, click through above. A note that I have limited times available for new clients in April due to Expo.

By Jenn Chen

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🔗 @thejennchen | https://jennchen.com

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