Social Media Strategy Ideas for Businesses

September is a busy month! I’m headed to Houston next weekend to meet up with coffee friends and potentially learn how to make donuts. Then, it’s onto Austin for BGA Access (keep an ear out for an exciting announcement!).

The first piece in my Thoughts section is geared for those who have a consistent posting schedule but don’t know what to try out next. The other is my first op-ed, a direct result from senselessly arguing on the Internet about why using geisha entertainer illustrations was not okay for referencing gesha coffee.

Enjoy! – Jenn

Social Media Ideas for Business

[BYLINE] For those who are feeling comfortable in their posting strategy, here are some more ideas to try.

Stop Calling It “Geisha” Already

[BYLINE] It’s Gesha, not “geisha”. This is my op-ed.

Instagram released a new process for accounts to apply for a verified badge! They also explained how the Stories viewers are ranked: it’s based on your activity.

Facebook added their Pixel to Groups so advertisers can put ads into Groups (which is probably going to ruin Groups for some people).

Twitter has a bug where if you like someone’s quote-tweet, it shows up in your followers’ timeline as liking the original tweet. A little problematic if you didn’t like the original tweet.

To Give Your Marketing Meaning, Start with Your Mission

Treehouse Founder and CEO, Ryan Carson, shares the importance of having a company mission and how its missions fuels Treehouse’s marketing strategy and helps drive their content and social media marketing efforts.

How to Research Buyer Personas for More Successful Marketing Campaigns

Learn how to research buyer personas to reveal preferences and behaviors that will help you deliver successful, targeted social media campaigns.

How to Design Your eCommerce Site for More Conversions

How do you design a delightful user experience on your ecommerce site that also leads to more sales? Check out these simple but powerful best practices.

Leave It To Botanists To Turn Cooking Into A Science Lesson

Why do artichokes look so strange? What makes okra so slimy – and how can science help you turn that attribute into a taste sensation? Two botanists take plant science into the kitchen.

Twitter is a Nazi haven for the same reason its CEO claims no bias

“From a simple business perspective and to serve the public, Twitter is incentivized to keep all voices on the platform”. That’s Twitter CEO Jack Dorsey’s argument for why “Twitter does not use political ideology to make any decisions” according to his prepared statement for his appearance at tomorrow’s hearing with the US House Committee on Energy and Commerce.

Posting Instagram Sponsored Content Is the New Summer Job

As long as you’re a teen with a following.

Found at the farmers market and I couldn't resist. It's a baby Peperomia obtusifolia!