Project: Coffee Equity Toolkit
As of the last newsletter issue, I’ve successfully sent out this newsletter twice a month for a whole year! This is pretty huge for me, as 1) I thought newsletters were too much work and 2) I tend to get “busy” and forget to follow through on personal project commitments. I took my own advice and set the tiny goal of sending it out twice a month – and here I am one year later, still sending. I also changed up the headers for this issue, from text to images for an easier section break.
Next up for me: work trip to Taiwan!
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live!
I opted to have it be wiki-style for a few reasons. First, it’s easier to maintain. And second, the coffee community should really be able to contribute. After all, it’s for the community, by the community.
There are quite a few pages and links away from the wiki to helpful articles. After browsing around, you’re welcome to add your own pages and links. There’s an endless supply of information out there to help us make the industry more inclusive.
Check it out: Coffee Equity Toolkit.
[byline] Steps to get you to where I am + a handy checklist that’s useful for any consultant.
46% of consumers have used social to “call out” brands
4 in 5 consumers think social has increased accountability for businesses
55% of consumers call out brands on social to get a resolution or response
Facebook’s testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers.
Highlighting tweets based on your noted interests is making Twitter smarter, more attuned to each user – and therefore, more able to keep you on Twitter for longer.
To go beyond organic traffic for your content, create a content amplification strategy.
Looking for Instagram content ideas? Learn how to group multiple images from blog posts into Instagram albums to produce engaging content.
Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here’s how to build a welcome email that works!
“But craft coffee readily displays the black and brown bodies of the people who farm it only because it doesn’t have much of a story to sell without them.”
An article in the New York Times this week about SF-based Boba Guys and their popular new New York City location, since edited, made the faux pas of “discovering” boba tea as if it were some brand new invention, with the original title of the piece “The Blobs in Your Tea? They’re Supposed to Be There.”
An excerpt from Ellen Pao’s ‘Reset,’ about sexism in Silicon Valley and her lawsuit against Kleiner Perkins Caufield & Byers.
I picked up this goldfish plant on a whim at the farmer's market. Its flowers will apparently look like goldfish! I'm excited to see how it progresses.
What'd you think?
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By Jenn Chen
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