I am sending this on the eve of my first vacation of 2017- Mardi Gras! I’ve never been, so I’m quite excited. For your reading pleasure, this issue is filled with lots of tips and interesting reads. As always, I appreciate any feedback you have about my newsletters.

✍️ Thoughts 📸

I’ve spent a good amount of time trying to make my blog posts look better for the average reader. In compiling this post, I realized that my load times stunk (0/100 in Google’s PageSpeed). But many people don’t have time to do all the “must-do” items for optimization. So I’ve compiled a few tips that you can take or leave, depending on your time and blog constraints.

Read about blog optimization

3 Steps for Successfully Selling on Instagram

I wrote a 3-step guide on selling on Instagram + a few brand examples to look at.

1. Decide on Your Sales Metrics

2. Set Your Profile up for Sales

3. Craft Sales-Driving Content

sproutsocial.com  •  Share

💁 Social Media👨‍💻

Inside the Instagram Algorithm

A software engineer from Instagram recently provided some new insight into how their feed algorithm works. The key measures are:

• People whose content you like

• People you DM

• People you search for

• People you know in real life

www.socialmediatoday.com  •  Share

Instagram Update: Multiple Photos in One Post

For the people & businesses who have so much to share, but don’t want to spam… you can now share multiple photos/videos in one post!

blog.instagram.com  •  Share

You Can Now Add Animated GIFs to Facebook Ads

Facebook has added the capacity to use animated GIFs in Facebook ads.

www.socialmediatoday.com  •  Share

Facebook is rolling out job postings and applications

Helpful if you’re an employer!

www.recode.net  •  Share

💻 Digital Strategy 📤

9 Easy Ways to Repurpose Old Content for New Social Media Posts

Just because a post is old doesn’t mean it’s still not shareable. Here are some tips on using the content you already have.

www.socialmediatoday.com  •  Share

Pixar offers free online lessons in storytelling via Khan Academy

The lessons include both videos and activities for students to complete, and provides a general basis on which to build.

techcrunch.com  •  Share

✨ Other Interesting Links ✨

Reflecting on one very, very strange year at Uber

The blog post that spun the tech world off its axis. It’s not exactly a hidden secret that Uber has issues with harassment & misogyny, but my take on this is that it’s an excellent example of how this kind of behavior comes from the top.

www.susanjfowler.com  •  Share

Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives

“At the heart of what makes the “growth mindset” so winsome, Dweck found, is that it creates a passion for learning rather than a hunger for approval.”

www.brainpickings.org  •  Share

🌱Plant Update 🍃

One of my weirder looking plants is an air plant having a pup (top left, coming out from the middle stem). It currently hangs out with Einstein on my bookshelf.

What'd you think?

Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.

By Jenn Chen

This newsletter has now moved to thejennchen.substack.com - please sign up there!
💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

📬 2x a month on Wednesdays

🔗 @thejennchen | https://jennchen.com

Tweet     Share

In order to unsubscribe, click here.

If you were forwarded this newsletter and you like it, you can subscribe here.

Powered by Revue