IG Story Highlights, FB Algorithm Changes, My Own 2018 Goals
If you’re a business owner or a freelancer, you can probably relate to me right now. I’ve been researching & testing new CRM systems for the last two weeks. I’ve been on several sales calls, watched far too many walkthrough videos, and am still struggling to find the time to set this all up. ON TOP OF: still managing a full workload, still having to get my files in order for taxes, and still expanding where I can. The solopreneur life can be very unsexy.
My questions to you (my newsletter subscriber): What would you like to see from me? More writing in my blog about marketing? More coverage on certain topics? More plants? (Reply directly to this newsletter and I’ll get the email!)
My goals for this new fiscal year:
Improve my systems: CRM, accounting, workflow, etc.
Add new products & services: possibly sell some photo prints & create e-courses
Say yes to things that scare me & no to more things
Contribute photography & writing to a non-industry publication
Grow something edible from seed
Eat less chips (I am way too addicted to potato chips)
Facebook Zero: The Changing News Feed and What Marketers Need to Know
Find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.
Introducing GIF Stickers - Instagram Blog
Instagram adds gifs, possibly making some of your Stories more creepy than expected.
Email Marketing Tactics: Most Effective vs. Most Difficult
Marketers rank message personalization and meaningful calls to action as the two most effective email tactics. See what others they consider most effective - and most difficult to implement.
How to Use Instagram Story Highlights for Business
Learn how to create Instagram stories highlights albums to repurpose stories content on your Instagram profile.
The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage
Learn the science behind how good stories affect our brains on a chemical level, and how you can use this to craft content people deeply connect with.
The Rising Pressure of the #MeToo Backlash
“What do you write about?” he asked.
“Well,” I said. “Lately, the Weinstein stuff … which everyone’s talking about all the time, anyway, and so it’s a little stressful.”
The doctor wrapped the cuff around my arm. “Let me ask you a question,” he said, sharply, as the cuff started to tighten. I got a familiar, awful feeling—a dissociative and desperate shimmer. I knew from his tone exactly what he was about to do. He was going to say that of course he was in favor of real victims speaking up, but he was worried that this whole thing was going too far.
Westerners Aren't Good At Naming Smells. But Hunter Gatherers Are
A new study looks at the way we identify smells. English speakers kind of stink at it. But that’s not the case in every language.
Meet The Fearless Cook Who Secretly Fed — And Funded — The Civil Rights Movement
Food is political.
“Georgia Gilmore organized black women to cook without raising the suspicions of their white employers, and poured the proceeds into an alternative transportation system for Montgomery bus boycotters.”