Customer journey map: What it is & how to make your own
And other interesting links
Hello and happy new year! 🧧 May the Year of the Tiger bring you great health, happiness, and prosperity.
I’m excited to announce that I’ll be a speaker at The Barista League’s free and virtual High Density conference on March 10. I’ll be talking about how to create a cohesive digital communication strategy. If you miss it, it’s okay. The talk will be posted later on their YouTube channel. My talk will be at the marketing 101 level, accompanied by slides and a worksheet you can download.
This issue’s Thoughts section does not have an original essay by me but it does include a link to a piece I wrote for Sprout. The customer journey map is for businesses of all sizes.
[BYLINE] Knowing how customers engage with your brand is important to user experiences. A customer journey map identifies any gaps in you can improve.
Instagram updated its accessibility features for screen readers, added avatar use, expanded the remix feature to all public videos, increased the poll sticker to four responses, and added scheduled Lives to a user’s profile page,
If you run Instagram or Facebook ads, a new benchmark reporton ad spending was just released.
Working with influencers can elevate your business and connect you to new audiences! Be strategic about what you spend and whom you approach.
In this Google Ads guide for small businesses, learn how to compete with a small budget, build local awareness, drive leads, and more.
Discover what the Creator Studio Inspiration Hub is and seven key ways to use it to improve your social content strategy.
The long read: The pace of global heating is forcing insect populations to move and adapt – and some aggressive species are thriving
The new book Confidence Culture by sociologists Shani Orgad and Rosalind Gill aims to show why directives to “just be more confident!” are so harmful.
You’ve accomplished too much to feel that you haven’t done enough.