It’s finally fall! Which, in SF, means absolutely nothing. I recently returned from trips to Chicago and Portland, where the colors were changing and there was a nice crisp in the air. It made me think that I might need seasonal changes after all.
– Jenn
Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.
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14 Ways to Outsmart the Instagram Algorithm
[BYLINE] If you’re looking for new things to try out, this listicle is for you.
2 Reasons Facebook's Latest Algorithm Change Will Impact Marketers
Facebook can still take marketers where they want to go, but after recent algorithm changes, they just won’t be able to get there on their own terms.
Go Live with a Friend on Instagram
This could potentially be very fun for companies to go Live on Instagram with collaborators!
Creating Short, Snackable Videos for Instagram and Beyond
Find out how to film and edit compelling short videos for Instagram and other social media channels to boost engagement.
How Important Conversion Optimization Is for Small Ecommerce Sites
“New players are entering your space every single day with the sole goal of snatching up your customers. The only way to combat this is to make your customers so loyal to you that the competition doesn’t matter.”
7 Examples of Email Signatures That Drive Conversions
Put your email signature to work!
Leaders Aren’t Great at Judging How Inclusive They Are
“What is clear in this graph is that leaders who are the worst at valuing diversity are more likely to overrate their effectiveness, and leaders who are the most effective tend to underrate their effectiveness.”
Without HR, it’s impossible for restaurant empires to protect their employees — or their businesses
In the wake of the allegations against New Orleans chef John Besh, it’s clear that restaurant companies need better protection in place for its workers.
How an Ice Cream Shop Got Creative in Short-Staffed San Francisco
Salt & Straw looked outside the industry to hire employees
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