Creating a social media crisis management plan
It’s finally fall! Which, in SF, means absolutely nothing. I recently returned from trips to Chicago and Portland, where the colors were changing and there was a nice crisp in the air. It made me think that I might need seasonal changes after all.
Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.
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