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Coffee Marketing with Jenn Chen - Social Updates
Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to learn more about what I’ve been up to & links to the most important social media news.
On my mind recently is the intersection of specialty coffee, gender, and race. The newest issue of Barista Magazine is all about women in coffee. I was interviewed for one of the pieces and I’m humbled to say that conversation and action have already started. I encourage you to read and listen to what’s happening. I believe this industry is only at the beginning of enacting change. But I have confidence in the many empathetic souls in this community who will see this change through to the end.
Welcome to the June+July 2016 Issue of Barista Magazine!
The future is female.
The Black Cup of Excellence: Being Black in Specialty Coffee — The Chocolate Barista
An important read on one person’s experience of being black in a very white industry.
There Are Almost No Black People Brewing Craft Beer. Here's Why.
Similarities within this article can be drawn to the specialty coffee industry. I believe it’s an important topic to consider.
More Room to Tweet – Twitter to Stop Counting Photos and Links in 140-Character Limit
Reports suggest that Twitter is looking to expand the length of tweets. Kind of. Images and links will soon be exempt from the total length count, giving you more room to type.
Heads up! Instagram recently limited their API access, which means some of my favorite tools (like IFTTT and Primary) are either dead to Instagram access or dead period (RIP Primary). So if you have any kind of automation right now that is NOT Instagram <> Facebook, then make sure you check those connections!
Coming Soon: New Instagram Business Tools
New business profiles & analytics coming to Instagram.
Instagram Follower Growth, Engagement Continue Trending Down (Study)
Follower growth for the month down 50%, the lowest in a year.
Other Links
The Complete Guide to Influencer Marketing
When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out.