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Coffee Marketing with Jenn Chen - Social Updates
digest.jennchen.com

Coffee Marketing with Jenn Chen - Social Updates

Jenn Chen
Jun 10, 2016
Share this post
Coffee Marketing with Jenn Chen - Social Updates
digest.jennchen.com
Coffee Marketing

Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to learn more about what I’ve been up to & links to the most important social media news.

On my mind recently is the intersection of specialty coffee, gender, and race. The newest issue of Barista Magazine is all about women in coffee. I was interviewed for one of the pieces and I’m humbled to say that conversation and action have already started. I encourage you to read and listen to what’s happening. I believe this industry is only at the beginning of enacting change. But I have confidence in the many empathetic souls in this community who will see this change through to the end.

The Black Cup of Excellence: Being Black in Specialty Coffee — The Chocolate Barista

An important read on one person’s experience of being black in a very white industry.

www.thechocolatebarista.com  •  Share

There Are Almost No Black People Brewing Craft Beer. Here's Why.

Similarities within this article can be drawn to the specialty coffee industry. I believe it’s an important topic to consider.

www.thrillist.com  •  Share

Twitter

More Room to Tweet – Twitter to Stop Counting Photos and Links in 140-Character Limit

Reports suggest that Twitter is looking to expand the length of tweets. Kind of. Images and links will soon be exempt from the total length count, giving you more room to type. 

www.socialmediatoday.com  •  Share

Instagram

Heads up! Instagram recently limited their API access, which means some of my favorite tools (like IFTTT and Primary) are either dead to Instagram access or dead period (RIP Primary). So if you have any kind of automation right now that is NOT Instagram <> Facebook, then make sure you check those connections!

Coming Soon: New Instagram Business Tools

New business profiles & analytics coming to Instagram.

blog.business.instagram.com  •  Share

Instagram Follower Growth, Engagement Continue Trending Down (Study)

Follower growth for the month down 50%, the lowest in a year. 

www.adweek.com  •  Share

Other Links

The Complete Guide to Influencer Marketing

When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out.

blog.bufferapp.com  •  Share

What'd you think?

Feedback, questions, or fist bumps 👊🏽 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.

Welcome to the June+July 2016 Issue of Barista Magazine!

The future is female.

baristamagazine.com  •  Share

By Jenn Chen

This newsletter has now moved to thejennchen.substack.com - please sign up there!
💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

📬 2x a month on Wednesdays

🔗 @thejennchen | https://jennchen.com

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