Green coffee extract & the value of social media

These two things are unrelated

Green coffee extract & the value of social media

After 2+ years of not taking on big projects, I’m finally feeling ready to take on new clients. I have two retainer coaching slots open and am open to discussing new projects that are digital marketing or photography-related. You can view my services here (note that I do strategy, not execution).

On an aside, this is issue #150! 🎉

I linked two pieces that were recently published. When I first got assigned the green coffee extract piece, I traveled back in time to when I started hearing about GCE. I now know how it’s made but back then, I kept imagining (and wincing) people throwing green coffee into their grinders. Anyway, enjoy the walk down memory lane or an intro into GCE’s weight-loss claim if you’re newer to coffee.

Featuring my own work & press
The Truth About Green Coffee Extract

The Truth About Green Coffee Extract

[BYLINE] A lot of claims are made about green coffee extract, but do any of them hold up?

How to Measure the Value of Social Media

[BYLINE] Is social media paying off for your business? Many brands aren’t sure because they don’t know the true value of social media. Here’s how to measure it.

Quick text updates & links on what’s new on the networks

Twitter made professional accounts available to all users, added the ability to keyword search your DMs (not just users), created a monetization dashboard for creators, and introduced GIF creation within the Twitter app. Just like how you can collab with brands on Instagram, Twitter is testing a similar collab feature. It is also testing Communites, which resembles FB groups

Instagram finally launched an algorithm-free sorting optionfor the feed. A feature that was previously only available to creators, all users can add product tags to their posts (still rolling out in the US). The network is testing a full-screen feed and a “scheduled” sticker.

In other network news, YouTube revealed plans for supporting podcasts and added new live stream features. LinkedIn added newsletters for company pages.

Helpful links on how to improve your digital marketing
5 Ways to Build an Authentic Brand in 2022

5 Ways to Build an Authentic Brand in 2022

It’s not enough to have good products or low prices, customers want an authentic brand. Here are five ways you can build your brand’s authenticity.

9 Instagram Ad Ideas to Improve Conversions

Learn how to create Instagram ads that generate more leads and sales.

Fast-Forward: 4 Business Problems Solved by B2B Content Marketing

Businesses face unique problems connecting with buyers in 2022. Here’s how content can help build relationships.

Anything I’ve enjoyed reading recently
The unbearable whiteness of coffee

The unbearable whiteness of coffee

A slew of Black-owned coffee companies are reclaiming American coffee culture using design and branding that tells a rich story of Black history.

Are advertisers going to infiltrate our dreams?

Major brands like Coors, Microsoft, and Burger King want in on our dreams — and researchers are concerned about it.

Elaine Hsieh Chou Essay: What White Men Say in Our Absence

A very powerful, long-read essay but please pay attention to the content warnings at the beginning. They are absolutely needed.

An update from my container garden!
It's springtime (kind of) and my Hoya carnosa 'Compacta' is adding some variegation.
It's springtime (kind of) and my Hoya carnosa 'Compacta' is adding some variegation.