Finding the right sounding boards
Never ask a friend for business decision advice if that person is not a business owner themselves.

Never ask a friend for business decision advice if that person is not a business owner themselves.
A letter to paid subscribers about an interaction I had at Expo
The optics could’ve been better I used to be confused by the reference to “optics” in phrases. It felt like yet another circular logic corporate-speak word. But I get it now and the word kept popping in my head throughout Expo weekend. For many things, the optics could’ve
Shedding, sustaining, and gaining—a letter for paid subscribers
Are they worth having?