Coffee Marketing with Jenn Chen - Issue #3

I’m back on this newsletter. I may not have new portfolio items every other week, but I promise I will send applicable social media news items to you.

✍️ My Writing & Photography 📸

I’m going to be New York City for Tamper Tantrum in September! I’ll be talking about power dynamics in the coffee industry: how to identify them & how to address them.

The pros and cons of using Instagram stories for your business

Is it worth the investment? I think yes, but only if you have the time.

Sexism & racism in the coffee industry is real. It’s time to take action.

Most people actively read & sympathized with my previous article, but others ignored the premise. I examine the common responses. Some asked for more action items & those are included, too.

Photos from my Brazil trip are now in my portfolio
Photos from my Brazil trip are now in my portfolio


Twitter Begins Application Process for Verified Accounts | SocialTimes

Time to apply for a verified profile!


Facebook’s new anti-clickbait algorithm buries bogus headlines | TechCrunch

Facebook Pages and websites that frequently withhold, exaggerate or distort information in their link headlines will disappear from News Feed thanks to a new.


Instagram launches “Stories,” a Snapchatty feature for imperfect sharing | TechCrunch

People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content..

Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner

Set it up for your own company! If you don’t like the look of it, you can always convert back to a personal profile.

How Open are Consumers to Emoji Use by Brands? (Study) | Social Media Today

A new study has shown more brands are using emoji in their marketing messages - but how are consumers responding to them?