Behind the scenes of writing about Vietnamese-owned coffee businesses
Welcome to my writing anxiety loop.
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The tone
A letter to paid subscribers about an interaction I had at Expo
The optics could’ve been better
The optics could’ve been better I used to be confused by the reference to “optics” in phrases. It felt like yet another circular logic corporate-speak word. But I get it now and the word kept popping in my head throughout Expo weekend. For many things, the optics could’ve
On momentum
Shedding, sustaining, and gaining—a letter for paid subscribers
Day jobs
Are they worth having?