Branding strategies for social media
A few things of note in this issue:
- Holiday planning is in full swing, so I included two pieces about advertising for the holidays here. Retailers should expect a 40% more social messages this year, so please be kind to yourself during this time.
- Later (an Instagram management software) released their previously paid feature of Linkin.bio for free. This is huge news if you are constantly changing the link in your bio.
- If you’ve read a few of my issues, you’ll notice that the consult bar at the bottom is gone. In an effort to focus on myself & major life changes, I will not be accepting any new projects or clients for the remainder of this year. If you need a referral, I’m always happy to provide one.
Thanks & hope you’re having a good week!
5 Actionable Strategies for Social Media Branding
Building social media brand recognition can seem daunting, but we’ve broken it down into actionable steps to build a consistent brand presence.
I was asked to write the above for a mid-career level marketer. Each strategy has actionable takeaways. They’re applicable to large & small companies.
Twitter announced that it will ban all political advertising. It’s testing emoji reactions in DM messages.
Facebook added search result ads for all advertisers (it was previously for a test group). It’s testing: “suggested time” prompts when you schedule posts. It changed how it calculates impressions, so your analytics might have a drastic difference in the last two weeks.
Instagram added: “series” option for IGTV and a new option to control which 3rd party apps have access to your account. It’s testing: following list categories for better management (thank goodness!) and group stories.
How to Improve Your Facebook Ads During a Holiday Season
Discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns for Christmas, Hanukkah, and more.
Boost Holiday Sales with Facebook ads and Google ads
Is your Ad strategy ready for the upcoming sales season? This guide will show you how to use Facebook and Google Ads together to boost your holiday sales.
How to Use Informational Marketing to Actually Help Your Audience
Learn how informational marketing can be a home run for your audience.
Baristas in America Are Sharing Their Salaries — And Hoping for Change - Eater
Across the United States, baristas at brands like La Colombe, Starbucks, Joe Coffee, and more are crowdsourcing salary information via spreadsheets and Google form surveys to fight for fair, better pay. [I have a short quote in this piece.]
Getty fire: Housekeepers and gardeners go to work despite the flames - Los Angeles Times
When she left her house about 6 a.m., Carmen Solano didn’t know a brush fire had erupted near the neighborhood where she worked.
The journalist as influencer: how we sell ourselves on social media
After the summer of Caroline Calloway’s Instagram infamy and Jia Tolentino’s huge book launch, where is the line between author and lifestyle celebrity?
