A history of coffee unions

And how to make money on IG

A history of coffee unions

What to say? I thought the news about Twitter being sold to Elon Musk was a late April Fool’s joke. Its employees learned about it via the platform, not from the company. I’m following this news with the realistic approach of “I have no control in this matter.” This being said, I’ve had a Twitter account since 2008, I work in digital marketing, and this newsletter platform I’m writing on (Revue) is owned by Twitter. So… there’s that.

Congrats to Garrett on the recent relaunch of Fresh Cup! FC was my very first print publication for writing and photography (I have the piece framed on my wall), so I’m happy to see it back in action.

The union piece below took a long time to research, interview, and write. The timeline doesn’t cover every coffee union ever – that would’ve been a very long piece – but I think it does give a good sense of what workers’ rights organizing efforts have been like in this industry.

Featuring my own work & press
A Brief History Of Coffee Unions

A Brief History Of Coffee Unions

[BYLINE] Organized labor in the coffee industry is having a moment, but it is nothing new.

How to Make Money on Instagram in 2022

[BYLINE] Social media networks are heavily investing in the creator economy giving content creators and businesses plenty of opportunities to make money on Instagram. Learn how to do so in this article.

Quick text updates & links on what’s new on the networks

In case you missed it, Twitter’s board accepted Elon Musk’s offer to purchase it for $44 billion. Here’s a timeline of the events. I don’t have thoughts in the “what’s going to happen next?” category except for 1- the deal needs to finalize and 2- changes won’t be immediate because of that.

Twitter is testing large product displays in profiles for shoppable content and captioning on videos. There’s additional info about the edit button.

Instagram updated its algorithm to prioritize original content over reposts. This is great news for content creators, not so great news for those who incorporate UGC (user-generated content) in their strategy. It officially released product tagging to everyone. It’s testing a feature to pin a post to your profile, templates for Reels, and removing the “recent” tab in hashtag searches. And a new report was released about how adding hashtags to your posts may not really affect post engagement.

Helpful links on how to improve your digital marketing
A Roadmap to Set SMART Digital Marketing Goals

A Roadmap to Set SMART Digital Marketing Goals

SMART goal-setting framework is a great technique to outline your digital marketing goals, read more to map your marketing activity goals!

The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers

We looked at data from 580 Instagram marketers to learn the key challenges and opportunities of Instagram Shopping tools.

SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

[A useful post to bookmark] Use this SEO glossary to discover the most common terms, whether you’re starting an SEO career or are just a marketer expanding your knowledge.

Anything I’ve enjoyed reading recently
How polyester bounced back

How polyester bounced back

Somehow, polyester went from being the world’s most hated fabrics to one of its favorites. It reinvented itself thanks to advances in materials science, and did it so successfully that many people don’t even realize they’re wearing polyester today.

Column: With Elon Musk in charge, it's the beginning of the end for #BlackTwitter

The community of millions that figured out how to turn Twitter into a platform for real-world activism and power won’t survive this $44-billion deal.

Evolution of carnivorous plants

Carnivorous plants fascinate as much now as when their gruesome diet was first discovered. Molecular biology is helping botanists trace the origins of their predatory ways.

An update from my container garden!
I've done a bunch of repotting recently and this was one of them. The zigzag cactus is very fun to look at & those long tendrils are actually aerial roots!

I've done a bunch of repotting recently and this was one of them. The zigzag cactus is very fun to look at & those long tendrils are actually aerial roots.