Why you should care about your brand voice + DIY audit

Coffee Marketing
Why you should care about your brand voice + DIY audit
By Jenn Chen • Issue #27 • View online

✍️ Thoughts 📸
Sarcastic Or Punny: 5-Minute Brand Voice Audit
[BYLINE] Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.
Write these things down somewhere and we’ll come back to the words later.
Inconsistent Brand Voice Can Cause People to Unfollow
Have you followed a brand before and you thought maybe they were trying too hard to be cool? Or that they kept bouncing from one personality to the next? This inconsistency in brand voice can lead to unfollows and confused customers.
The Q3 2016 Sprout Social Index unearthed a number of annoying actions that brands take. Three of the five reasons involve some sort of brand voice disconnect.

A template for investor/founder sexual harassment policy
💁 Social Media👨‍💻
Is Facebook Messenger the New Email? 3 Experiments to Find Out
Facebook Adds Instagram Retargeting Options to Custom Audience
Instagram Food Is a Sad, Sparkly Lie
💻 Digital Strategy 📤
How Participation Builds Brands
7 Emails Your eCommerce Store Needs to Send Out on an Automated Basis [Infographic]
Five Customer Service Jerk Moves, And The Five Best Practices That Can Prevent Them
✨ Other Interesting Links ✨
A Smarter Way to Manage “Pick Your Brain” Requests
Want to Improve Your Public Speaking Skills? There's an App For That
How ‘Wellness’ Became an Epidemic
🌱Plant Update 🍃
I don't actually know what type of succulent this is, but it's been steadily flowering and having pups for the last few years!
I don't actually know what type of succulent this is, but it's been steadily flowering and having pups for the last few years!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
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Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | http://jennchen.com

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