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Voice of customer + How 4 Bay Area companies have launched in the last year

Coffee Marketing
Voice of customer + How 4 Bay Area companies have launched in the last year
By Jenn Chen • Issue #121 • View online
This issue has two recently published articles that I wrote. If you have any topics or burning questions in the coffee marketing arena, feel free to reply directly to this issue.
  • Texas and other US states have been hit hard by a winter storm. To help out those in Texas, this IG post lists out both resources & ways to donate.
  • The first episode of Ever Meister’s “In Good Taste” podcast covers the ethics of photography.
  • Happy new year & happy 1-year adoptiversary/3-year birthday to my dog, Zoey.

Featuring my own work & press
Featuring my own work & press
A Major Launch? In This Pandemic? 4 Bay Area Companies Forging Ahead
Voice of the Customer: How to Improve Customer Relationships
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Instagram changed up the Reels algorithm and is deprioritizing recycled content from other apps especially if they have watermarks (i.e. TikTok videos uploaded to Reels). It’s planning to launch multi-participant IG Live in the next few weeks. And it’s testing a vertical feed for stories.
Twitter is testing a subscription option for tweets.
In other network news, YouTube borrows from TikTok and launches their version called Shorts. If you’re considering Clubhouse as a network for your business, check out this useful overview.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Batch Content for Social Media
Instagram Professional Dashboard: Streamline Your Instagram Management
Want More Loyal Customers? Offer a Community, Not Rewards.
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
Bling Empire and the Energizing Potential of Asian-American Mediocrity
Calibration Notes: The Colorism in Our Chai
‘I thought buying things would make me feel better. It didn’t’: The rise of emotional spending
An update from my container garden!
An update from my container garden!
My plant masochism continues with the purchase of a Calathea Jungle Cat, which is exactly the same as the Dottie that I already have but several shades lighter in color.
My plant masochism continues with the purchase of a Calathea Jungle Cat, which is exactly the same as the Dottie that I already have but several shades lighter in color.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
This newsletter is free to subscribe to & takes several hours to put together each issue. If you’ve enjoyed or benefited from my work and would like to support me: donate to your local bail fund, forward to someone who would enjoy the newsletter, buy me a coffee, or Venmo/Cashapp/PayPal me @thejennchen.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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