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The invisible cost of “thinking time”

Coffee Marketing
The invisible cost of “thinking time”
By Jenn Chen • Issue #148 • View online
I went on my weekend getaway in Sonoma recently. I don’t drink but I still love the views that wineries have. Plus, a number of them are dog-friendly, so Zoey had a great time.
  • GFB is hosting a talk on writing pitches for articles. It’s free for hourly coffee workers & will be great for those who are interested in writing!
  • Last call for registering for Barista League’s High Density conference- it’s next week!
  • If you need a calm distraction, the game I Love Hue has provided me with some visual serenity. You rearrange tiles for a color gradient (not recommended if you get frustrated by color hue differences).
  • Two link compilations for those who want to provide aid in the Russia-Ukraine war: General list and SCA

Featuring my own work & press
Featuring my own work & press
The invisible cost of “thinking time”
I live a lot in my head. I have full conversations and play out multiple scenarios for anxiety-inducing events. 
When people think about writing as work, they usually think about the time when you put pen to paper or fingers on the keyboard. They don’t count the time you spend turning an idea over in your head during a long walk. Or when you play around with the intro sentences while you’re washing your hair. They also don’t think about the time spent stressing about a deadline. 
Everyone writes differently and I spend a lot of it in my head before any words actually get written. I’ve taken to writing in my note-taking app, Bear, the random phrases or words or sentences that come up while I’m at the dog park. Because I know they’ll disappear immediately if I don’t. One time, I was writing a piece and referenced the thoughts I had written down. To my surprise, I had written the exact phrase I had thought of weeks ago (this then led me to wonder if I was actually creative enough or if I just have a limited vocabulary).
I recently made the decision to stop working on a project because of the time and stress generated from thinking about it, let alone actually working on it. But that last phrase “actually working on it” is my issue. Thinking about it is still work even if no words are written or actions are taken. I was spending more time being miserable about the project than working on it and it was affecting the rest of my work.
Immediately after making this decision, I felt that proverbial weight lift off my shoulders. I did make the decision logically, mapping out the pros and cons, calculating my time, and comparing it to my average hourly rate. But it was also emotionally influenced because all that mental stress took a lot out of me, depleting me of any brainpower to work on enjoyable things.
I think we try and power through too many things. Some are unavoidable (I powered through putting my data together for my CPA to file taxes for me) while others can be managed with alternative solutions. There’s no pithy conclusion here. From now on, I just plan on being more cognizant of how much time and energy I spend in the “thinking” portions of work and including that in the general “cost” of work. 
How to develop a content marketing plan
Quick text updates & links on what’s new on the networks
Quick text updates & links on what’s new on the networks
Twitter is working on a podcast tab and a button to DM a user from their tweet, and pinning DMs.
Instagram added automated captions for feed videos and the ability to like a story without sending a DM.
Meta added Facebook Reels.
In other network news, YouTube added new content analytics and LinkedIn is introducing post analytics.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Create a Social Media Calendar: Tips and Templates for 2022
How Something Meant to Simplify Communication Can Seriously Damage It
How to Attract Quality Instagram Leads
Anything I’ve enjoyed reading recently
Anything I’ve enjoyed reading recently
The rise, fall and potential resurrection of a coffee brewing legend
Why British Vogue’s ‘celebration’ of the African model fell short
How news coverage of Russia-Ukraine war exposed racist bias
An update from my container garden!
An update from my container garden!
I grew up with this plant in its dried form so it was definitely a surprise when I realized what it looked like alive. The Pilea peperomioides plant is said to bring you prosperity and it propagates easily!
I grew up with this plant in its dried form so it was definitely a surprise when I realized what it looked like alive. The Pilea peperomioides plant is said to bring you prosperity and it propagates easily!
What'd you think?
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Jenn Chen

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