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Social Media Strategy Ideas for Businesses

September is a busy month! I'm headed to Houston next weekend to meet up with coffee friends and pote
Coffee Marketing
Social Media Strategy Ideas for Businesses
By Jenn Chen • Issue #57 • View online
September is a busy month! I’m headed to Houston next weekend to meet up with coffee friends and potentially learn how to make donuts. Then, it’s onto Austin for BGA Access (keep an ear out for an exciting announcement!).
The first piece in my Thoughts section is geared for those who have a consistent posting schedule but don’t know what to try out next. The other is my first op-ed, a direct result from senselessly arguing on the Internet about why using geisha entertainer illustrations was not okay for referencing gesha coffee.
Enjoy! – Jenn

Social Media Ideas for Business
Stop Calling It “Geisha” Already
Instagram released a new process for accounts to apply for a verified badge! They also explained how the Stories viewers are ranked: it’s based on your activity.
Facebook added their Pixel to Groups so advertisers can put ads into Groups (which is probably going to ruin Groups for some people).
Twitter has a bug where if you like someone’s quote-tweet, it shows up in your followers’ timeline as liking the original tweet. A little problematic if you didn’t like the original tweet.
To Give Your Marketing Meaning, Start with Your Mission
How to Research Buyer Personas for More Successful Marketing Campaigns
How to Design Your eCommerce Site for More Conversions
Leave It To Botanists To Turn Cooking Into A Science Lesson
Twitter is a Nazi haven for the same reason its CEO claims no bias
Found at the farmers market and I couldn't resist. It's a baby Peperomia obtusifolia!
Found at the farmers market and I couldn't resist. It's a baby Peperomia obtusifolia!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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