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Social Media Listening

In recent news, an article I wrote featuring fellow creatives in the coffee industry is in the newest
Coffee Marketing
Social Media Listening
By Jenn Chen • Issue #70 • View online
In recent news, an article I wrote featuring fellow creatives in the coffee industry is in the newest issue of Standart magazine. Next week, I’ll be in Kansas City for the USCC event. If you’re there, I’d love to say hi!

Featuring my own work & press
Featuring my own work & press
This section is about *listening* today. In social media, this term is different from “monitoring,” though they are related. How so? Monitoring is keeping an eye on your mentions, tags, hashtags, brand, etc. and responding as necessary. Listening is stepping back from the action part and seeing if there are trends worth paying attention to.
Brands use listening tactics to develop future products, create new campaigns, and even grab sales leads.
In relation to the coffee industry, listening can be used for your own brand and within the industry.
In your brand: You notice an uptick of stocking questions about dairy alternatives. If you have them, you realize you might need to publicize them more or make them more visible on the menu. If you don’t, you could consider adding them to your menu.
In your industry: More and more people in the industry are discussing the ready-to-drink market as a way of reaching new consumers. You take a look at current market research, think that it’s a low risk for your cafe to try to offer one drink, and see how it performs.
For additional reading, take a look at the two articles I’ve written on listening on Facebook & Twitter. They include tips on what you should be monitoring in the first place.
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Instagram is testing a Public Collections feature (resembling Pinterest) and a new title option for Instagram Live.
Facebook is migrating (starting in September) all of their ad campaigns to the automated campaign budget allocation system. This likely won’t impact you too much but it’s worth taking a look at. The Brand Collabs Manager is now available for creators & brands in the UK & Germany.
Twitter is working on a Hide Tweet feature for replies to tweets. Today, they released a video analytics dashboard, now accessible from your profile.
Pinterest is projected to file for an IPO this year. This is worth a note as an IPO filing does have operational effect on the company and how it may release future features.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Craft a Brand Manifesto [Guide + Examples]
Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)
The Complete Guide to Instagram Influencer Rates in 2019
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
Delete Never: The Digital Hoarders Who Collect Tumblrs, Medieval Manuscripts, and Terabytes of Text Files
Mexican Brewers Cup Champion Carlos Maqueda Denied Visa
The Surprising Power of Simply Asking Coworkers How They’re Doing
An update from my container garden!
An update from my container garden!
I went to bonsai workshop and potted my first bonsai! In two years, I should be able to refresh its soil and turn it 45ºCCW so it cascades more fully down the side.
I went to bonsai workshop and potted my first bonsai! In two years, I should be able to refresh its soil and turn it 45ºCCW so it cascades more fully down the side.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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