Project: Coffee Equity Toolkit

As of the last newsletter issue, I've successfully sent out this newsletter twice a month for a whole
Coffee Marketing with Jenn Chen
Project: Coffee Equity Toolkit
By Coffee Marketing with Jenn Chen • Issue #30
As of the last newsletter issue, I’ve successfully sent out this newsletter twice a month for a whole year! This is pretty huge for me, as 1) I thought newsletters were too much work and 2) I tend to get “busy” and forget to follow through on personal project commitments. I took my own advice and set the tiny goal of sending it out twice a month – and here I am one year later, still sending. I also changed up the headers for this issue, from text to images for an easier section break.
Next up for me: work trip to Taiwan!
– Jenn

One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live! 
I opted to have it be wiki-style for a few reasons. First, it’s easier to maintain. And second, the coffee community should really be able to contribute. After all, it’s for the community, by the community. 
There are quite a few pages and links away from the wiki to helpful articles. After browsing around, you’re welcome to add your own pages and links. There’s an endless supply of information out there to help us make the industry more inclusive.
Check it out: Coffee Equity Toolkit
How to Become a Successful Social Media Consultant
[byline] Steps to get you to where I am + a handy checklist that’s useful for any consultant.
The Q3 2017 Sprout Social Index
  • 46% of consumers have used social to “call out” brands
  • 4 in 5 consumers think social has increased accountability for businesses
  • 55% of consumers call out brands on social to get a resolution or response
Facebook’s testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers.
Highlighting tweets based on your noted interests is making Twitter smarter, more attuned to each user – and therefore, more able to keep you on Twitter for longer.
Don’t Settle for Organic; Amplify Your Content
To go beyond organic traffic for your content, create a content amplification strategy. 
How to Repurpose Blog Posts Into Instagram Albums : Social Media Examiner
Looking for Instagram content ideas? Learn how to group multiple images from blog posts into Instagram albums to produce engaging content.
The Indispensable Welcome Email and How to Get It Right
Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here’s how to build a welcome email that works!
The White Lies of Craft Culture
“But craft coffee readily displays the black and brown bodies of the people who farm it only because it doesn’t have much of a story to sell without them.”
New York Times Apologizes After Acting Like Boba Tea Was Brand New Trend: SFist
An article in the New York Times this week about SF-based Boba Guys and their popular new New York City location, since edited, made the faux pas of “discovering” boba tea as if it were some brand new invention, with the original title of the piece “The Blobs in Your Tea? They’re Supposed to Be There.” 
Ellen Pao: This Is How Sexism Works in Silicon Valley
An excerpt from Ellen Pao’s ‘Reset,’ about sexism in Silicon Valley and her lawsuit against Kleiner Perkins Caufield & Byers.
I picked up this goldfish plant on a whim at the farmer's market. Its flowers will apparently look like goldfish! I'm excited to see how it progresses.
I picked up this goldfish plant on a whim at the farmer's market. Its flowers will apparently look like goldfish! I'm excited to see how it progresses.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
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Coffee Marketing with Jenn Chen
Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | http://jennchen.com
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