Project: Coffee Equity Toolkit

As of the last newsletter issue, I've successfully sent out this newsletter twice a month for a whole
Coffee Marketing
Project: Coffee Equity Toolkit
By Jenn Chen • Issue #30 • View online
As of the last newsletter issue, I’ve successfully sent out this newsletter twice a month for a whole year! This is pretty huge for me, as 1) I thought newsletters were too much work and 2) I tend to get “busy” and forget to follow through on personal project commitments. I took my own advice and set the tiny goal of sending it out twice a month – and here I am one year later, still sending. I also changed up the headers for this issue, from text to images for an easier section break.
Next up for me: work trip to Taiwan!
– Jenn

One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live! 
I opted to have it be wiki-style for a few reasons. First, it’s easier to maintain. And second, the coffee community should really be able to contribute. After all, it’s for the community, by the community. 
There are quite a few pages and links away from the wiki to helpful articles. After browsing around, you’re welcome to add your own pages and links. There’s an endless supply of information out there to help us make the industry more inclusive.
Check it out: Coffee Equity Toolkit
How to Become a Successful Social Media Consultant
The Q3 2017 Sprout Social Index
Don’t Settle for Organic; Amplify Your Content
How to Repurpose Blog Posts Into Instagram Albums : Social Media Examiner
The Indispensable Welcome Email and How to Get It Right
The White Lies of Craft Culture
New York Times Apologizes After Acting Like Boba Tea Was Brand New Trend: SFist
Ellen Pao: This Is How Sexism Works in Silicon Valley
I picked up this goldfish plant on a whim at the farmer's market. Its flowers will apparently look like goldfish! I'm excited to see how it progresses.
I picked up this goldfish plant on a whim at the farmer's market. Its flowers will apparently look like goldfish! I'm excited to see how it progresses.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen
Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | http://jennchen.com
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