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On mental health & reopening

Coffee Marketing
On mental health & reopening
By Jenn Chen • Issue #102 • View online
We’re almost to the halfway point of 2020, which is wild to think about. I feel like we’ve gone through a whole decade by this point. Some things that have happened in the last two weeks for me:
  • Celebrated my 8-year freelance-versary
  • Purchased a Peak Design travel tripod because I want to get into better photography at home. My next purchases will be a zoom lens & some background/lights for a pop-up studio. If all is successful, I’ll be able to offer more product photography to clients!
  • Spent a lot of time in the sun, soaking it up before the San Francisco foggy summer arrives.
I opted to include a heavy dose of e-commerce and digital communication articles in this issue. Everyone could benefit from a great email newsletter and interesting blog posts (but hopefully, not to the detriment of your energy!).

Featuring my own work & press
Featuring my own work & press
On mental health & reopening
It took a while to figure out what I was going to write for this issue. At 4:45 pm Pacific time today, I locked in on something: the mental health angle of reopening. It’s something I want to reflect on, so stay with me here.
I am not a cafe owner, I don’t have employees, nor do I have much of an overhead for operations. I do know that cafes and roasters operate on slim margins and that every bit helps. As reopens continue, I imagine it’s a lot of red tape, loan worries, and safety put in place not to mention the constant disinfecting that needs to happen throughout a shift. It’s a lot. 
Two posts on Instagram prompted this piece. I’m putting the images of them below in addition to the original post links.
Tried & True Coffee had an upset customer who maced the cafe. They were shaken for good reason and posted about the incident for their customers.
Mama Mocha’s has had verbally abusive customers for every shift. Cooped-up customers taking out their unhappiness on service workers is nothing new but pandemic-influenced unhappiness? That’s a new level. 
Tipped service workers are at higher risk for depression, sleep issues, and stress when compared to non-tipped employees. It also impacts women more than men which is significant as women make up 67% of all tipped workers. This study was published in pre-pandemic 2018.
On top of tipped wages and the associated customer service related mental health issues, there are also cross-sections of race, gender, gender identity and expression, and far more to consider. 
It goes to reason that between all of this, it’s difficult to work in a cafe and/or operate one. There are many ways to alleviate some of the stress but that unfortunately still takes time and groundwork. 
I’ve listed some ideas below and I imagine a little role playing of scenarios, especially if some aren’t feeling confident in speaking out against a customer, could be useful.
  • Adding protocol for difficult customers in your employee handbook
  • Empowering staff to make a decision to warn or ban a customer, knowing that they have your full support
  • Have ready answers for why certain measures are being taken and why someone won’t be allowed in if you don’t follow them (depends on the state/country)
  • Put up signage reminding customers to be respectful - this might seem like overkill but I tend to err on the side of over communication
  • Read up on strategies for an employee-first culture
  • If your staff is unemployed, let them know that Headspace, the meditation app, is offering a full year subscription for free to US-unemployed workers
And lastly, make sure you’re taking care of yourself. If you scroll down this issue, you’ll find a link about mental health concerns for business owners. I have to constantly remind myself that we are in a pandemic and that productivity should not be a goal. Rather, I try to take one day at a time and take a deep breath for the next day.
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Facebook added the Shops feature for Instagram & Facebook and Messenger Rooms (like Zoom) for Groups & events. It clarified its guidelines to avoid copyright infringement during Live broadcasts. It’s testing: skippable mid-roll ads, and new engagement alerts for group admins. Facebook also released a report on the impact of COVID-19 on small businesses.
Twitter is testing reply limits so people can restrict who can reply to their tweets. Could a future portion of Twitter involve audio tweets?
Instagram added: desktop commenting on IG Live, saving IG Live to IGTV, and Guides option on the profile that are kind of like a curated story (here’s a guide to Guides).
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
29 Psychological Pricing Tricks for a Powerful Marketing Strategy [Infographic]
7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
Some Restaurant Owners Want to Close. The Problem Is, It’s Not That Simple.
Chicago’s Coffee Roasters Continue to Grind Through an Uncertain Future
How to Notice and Combat the Signs of Depression, Anxiety, and Stress / Small Business Owners
An update from my container garden!
An update from my container garden!
Oxalis vulcanicola burgundy - it looks more purple than this photo shows & also has these beautiful little yellow blooms.
Oxalis vulcanicola burgundy - it looks more purple than this photo shows & also has these beautiful little yellow blooms.
I’m doing free 15-min brainstorming session consults for coffee businesses/organizations affected by COVID-19!
I’m doing free 15-min brainstorming session consults for coffee businesses/organizations affected by COVID-19!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen |

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